Event Marketing: Persistence Builds Brand Value

Have you come across the following scenario?

You meet people who say they have started on their event marketing journey (or even just started a blog/newsletter/podcast, etc.)

You see the first few attempts they make, then nothing. They don’t see the results they want and they give up after a short while.

You then meet them again a year or two later and ask them how their events, blogs, newsletter, podcast are going and they tell you they’ve stopped that and are now doing something else.

I say to them, “Imagine where you would have reached by now had you continued with your events.”

I’ve encountered this scenario many times.

I found that the progress happens in the persistence and consistency of your efforts. When you start out, you also have a steep learning curve. When you persist, more opportunities open up to you.

In today’s digital economy, event marketing is an important part of an overall marketing strategy. It’s in the long term that it can build brand value.

ShareYaarNow

Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to help you transform your events and event marketing!

We’re very glad that you’re reading this. We hope it gives you value.

If you find this useful, please let us know and share!