Evergreen Talent: Insights to Help You Hire and Keep Talent in 2020 and Beyond

I just returned from Connecticut, where I was there recording the audio version of my forthcoming book, Evergreen Talent, which you can pre-order now. Most people don't know that when an author writes a commercially published book, it can take six months to a year before the book is released.

I was glad to have this opportunity to remind myself of what I wrote, so that I can share some critical points with you, prior to the official release date. This will help to ensure you get off to a strong start in terms of hiring and retaining talent in 2020.

Here's where I suggest you start:

1. Hit the delete button on any succession plans that go three or more years out. Simply put, the people who you have in those boxes on your plan, will be long gone if you don't start promoting them now. Think in terms of eighteen month to two year horizons.
2. Dig for talent where no one else is digging. Everyone seems to be going after the same talent these days. Don't be like everyone. Look to hire people who've stepped out of the workforce for a while to raise their families or those who are underemployed. Hire neurodiverse talent. These people are bright, energetic, and committed to those organizations that are willing to give them a chance, especially when others will not.
3. Create an employer brand that stands tall. I used to feel sorry for the kids in school who were so tall that they stuck out, no matter how hard they tried to slump over. Not anymore. These are the people who you can't help but notice. Being noticed is actually a good thing! Do your job postings sound like everyone else's? Is your career page bland? Are you getting lost in all the noise? If so, it's time to do a reboot. Start from scratch and create an employer brand that pulls people towards you. Do so from the perspective of potential employees. What is it about your company that would compel people to apply for a job with your organization? Don't know, ask your recent hires why they choose to apply for a job with your company.
4. Look inside for talent before doing an external search. Don't have anyone ready to take the next step? Re-think your approach to developing your people.

© Matuson Consulting, 2019. All Rights Reserved.

Special Offer: 2020 is going to be an incredibly challenging year for companies looking to hire and retain talent. That's why, for the first time ever, I'm offering a VIP experience for those interested in spending a day with me to work on their business or on their leadership skills. Reach out to me at Roberta@matusonconsulting.com, as I've only got a handful of VIP days available for January and February, and I wouldn't want you to miss out.