Is Everyone Doing Storytelling Visuals Now? (Part 2)

Last time, you and I talked about how project location can inspire your storytelling visual.

It creates an authentic context to evoke your client's needs and ambitions, so they find your visuals more convincing. Read here if you are missing Part 1.

"So you are telling my client's stories, great. The thing is, I have my signature twist on every design I create - that is the reason why my client chose me".

Good thinking. In fact, what you just said is exactly what I will share with you:

Your design niche is our secret ingredient to make your storytelling 3D visual unique.

How do we do that?

Imagine you are passionate about Biophilic Design for hospitality.

Your biophilic design is all about sustained interactions and relationships among people and the natural environment.

• As we set the lighting, we use soft natural light, streaming through the leaves and nature-inspired texture.
• As we set the camera angle, we focus more on the blurred lines between inside and outside - so think of areas like large decks or outdoor amenities, promoting a sense of outdoor.
• As we tailor a human scenario, we foster a calming mood and actions for the end client, and it's best if the human have a direct interation with the nature there.

So if you are thinking of a space somehow like this...

We deliver to you a powerful storytelling 3D visual like this:

How you can get unique storytelling 3D visuals, inspired by your design niche:

As the word literally said, your niche is unique, and it's also where your design vision finds comfort in it.

So whenever we research to visualize a new project, we usually follow the following steps:

A. Have a video call with you:

Besides discussing your project, we would like to get to know you, as a person.

It's your comfort zone where you can share what you are passionate about, your liking, and the challenges you face...

All subtle details add up to narrate the visuals you would like to present.

B. See your previous designs:

We get to know your preference for composition, lighting, and color, so we can tailor the visual that meets your needs, and even better than that.

C. Find your design signature:

As you are working on a design niche, there will be a design signature that you have throughout projects. It speaks for your design aesthetic and makes clients remember who you are.

It could be the use of wall mural, a burgundy-red shade, or rattan material... Whatever it is, we make sure to define them and connect them with the rest of the space through custom 3D models, camera angles, human scenarios, lighting, and post-production, so your signature factor stands out in the visual.

In the long run, your design niche extends beyond aesthetics.

It's reflected in your client interactions, your communication style, and of course, the presence of your design visuals.

This is why it is important to create a cohesive visual narrative that seamlessly integrates your project with your overall brand.

Ready to turn your design niche into a visual narrative that wins more ideal clients? DM me today to schedule a free 30-minute consultation call.

Selena Tran

Co-founder & Studio head of TWG Studio

P.S. Stay tuned for Part 3, where you can explore the art of scaling your visuals and make sure your visual narrative meets perfectly your needs :)