Everyone’s A Gamer: A monthly digest for the gaming and esports curious.
Need to get up to speed on all things gaming and esports? Look no further. Each month, we’ll share a digest of the must-know esports info for those who are curious about engaging with this vibrant global audience of 3.4 billion people.
2025 ESPORTS & GAMING PREDICTIONS 🔮🎮
No crystal ball required. We asked EFG execs Craig Levine , Co-CEO, and Rodrigo Samwell , CCO, to share their top esports and gaming predictions for 2025. Here’s what they expect to to see:
1️⃣ Esports super events will build brand affinity: “Esports are drawing huge Gen Z crowds, and brands like DHL and Unilever are capitalizing on that trend with immersive experiences that build affinity with young consumers. From DHL creating a custom gaming mascot for EFG events to Intel celebrating fandom with a massive mural made by a local artist during IEM Rio, esports is a whiteboard that provides creative opportunities to engage a passionate and growing demographic as they celebrate their favorite pastime in 2025.” — Rodrigo Samwell
2️⃣ UGC will reshape the publishing model: “Following a surge of branded maps in Fortnite to Roblox reaching 79.5 million daily users (a 27% YoY increase), user-generated content is having a moment. That trend will continue in 2025, as solo developers and even hobbyists continue to disrupt the top-down publishing model that the industry’s become so accustomed to.” — Craig Levine
3️⃣ Heritage will be new again: “Amazon Prime’s Fallout TV series sparked a resurgence in the Fallout franchise – with Fallout 76 hitting more than 1 million daily players for the first time and a remaster of Fallout 4 capitalizing on that momentum. Video game adaptations are not only driving renewed interest in original titles but also inspiring the approach toward the next edition of your favorite game – and this feedback loop is the secret ingredient not just for publishers like Bethesda and Riot Games, but others bringing their IP to the big screen.” — Craig Levine
NAMES YOU NEED TO KNOW
Name: Mohamed "Mohamed Light" Tarek
3 Must-Know Facts:
Where he most recently made headlines: Clash Royale League 2024 World Finals
Name: Jorien "Sheever" van der Heijden
3 Must-Know Facts:
Where you could see her most recently: ESL One Bangkok 2024
Recommended by LinkedIn
Name: Robin "ropz" Kool
3 Must-Know Facts:
Where he most recently made headlines: PW Shanghai Major 2024
THE ROAD AHEAD FOR ESPORTS 2025
Follow us on LinkedIn for on-the-ground updates, deep dive audience insights and more from these major esports moments and more.
IEM Katowice 2025
Snapdragon Mobile Challenge Finals - Mobile Legends: Bang Bang (MLBB)
ESL Pro League Season 21
DreamLeague Season 25
Assistant Sales Manager at Capri by Fraser, Johor Bahru
1moI can't wait to see the one in Johor Bahru!!! 🇲🇾🇲🇾🇲🇾
Communications Executive
1moLove the insights! Excited to see what 2025 brings for the industry.
Esports & Gaming Operations Expert | Project Manager | Specialising in Digital Engagement, Event Management & Brand Growth
1moWhat a great way to wrap up the year with an inspiring edition like Everyone’s A Gamer! The power of esports and gaming to transform lives and shape the future of entertainment is truly fascinating. This edition seems to have something for everyone – from competitors to those simply curious about the gaming world. Congratulations on the initiative, ESL FACEIT Group!
Senior Vice President Global Marketing | MBA, Strategic Marketing Management
1moFresh 🔥 and insightful.