Everything happens for the best: a sustainable and digital transformation!

A lesson learned and difficult to forget

"What happens is convenient", that was the great positive lesson that I learned from one of my relatives, who was born before the Spanish Flu 20th century pandemic and unfortunately left us in this century, before the arrival of Covid19. He was an example for me always for his incredible ability to adapt to change and resilience.

A great lesson that has helped me to face this new era that we are living at a global level, after the emergence of Covid 19. We are living a period when all society must rethink all the objectives of our existence, without forgetting that we must collaborate in a united and committed way.

A look at the beginnings to gain momentum

There is nothing like looking back to look at future. Remember where I come from and what I  have learned along the way from more than 30 years of experience in the fashion sector managing textile purchases at an international level; developing the licensing business for the Barcelona Olympic Games, the American Leagues (NBA and NCL), as well as with the BCN Dragons, Real Madrid and Fútbol Club Barcelona, among other clubs; leading innovative projects for the main retailers; and connecting manufacturers in Asia, Africa and Europe with major brands in the fashion industry.

T2T, two decades working for fashion

This year T2T celebrated its 20 years anniversary and we understood that we had to prepare the transformation of our activity in the fashion sector, but before, looking around us, we realized that during these two decades different digital companies have burst into the market with force, changing our lives. Apple, Google, Amazon or Microsoft, which have also helped to many others such as Meta, Netflix, Alibaba, etc…. We are facing a new era, but not only in terms of consumption, but also of the interrelation of the consumer with their brands and their purposes.

A time marked by the importance of bringing human values to the stage, so necessary to carry out a change or transformation, within a sea of uncertainties, which at the same time opens up new avenues for us to rethink business and its interrelation with society.  Increasingly, consumers and brands will largely share the same global goals, respecting each other in an increasingly transparent world.

Throughout these years, developing the fashion sector supply chain for our T2T clients, I have always tried to add value and have been faithful to our purpose of “Connecting Needs” within our circular ecosystem.

For more than five years now, at T2T we have already chosen to follow our sustainable path, leading a transversal transformation where sustainability has been present in all steps of work.

Training is one of the keys in transformation

During this time, I have also taken the opportunity to acquire new experiences and practices in the fashion industry by taking The Right Fashion Master at ISEM, where I expanded my knowledge by sharing experiences with great colleagues, and the teaching staff. Of course, I believe that we must maximize the culture and innovation that universities can contribute to our professional and personal projects.

For this reason, I am currently studying the MIB program of the ISDI Digital Business School, where they contribute to the digital development of business from training.

It is clear that today we are experiencing a process of transformation of business models and, especially in our case, that we are at this stage after taking more than 20 years closer to fashion. Of course, to drive this transformation it is necessary to meet these two requirements: Sustainability and Digitization. And in it we are ...

Season's Greetings and Happy New Year 2022!

I would like to thank you through this article for the digital timeshares on LinkedIn during these months. Personally, I hope that you are in good health and I take this opportunity to wish you a Happy Holidays, and my best wishes for 2022. And, of course, that the New Year brings us a positive spirit to help us enjoy this new era, adapting to the change, because "what happens is convenient."

Good luck to everyone !!!