The Evolution of Computing & Serverless Architecture

In the dynamic world of technology, innovation never stands still. One such innovation that has significantly reshaped the way we build and run applications is Serverless Architecture. It offers a more efficient, cost-effective, and scalable approach, enabling companies to focus on what truly matters. 

Markaz, a company focused on innovation, is a prime example of how serverless architecture can revolutionize an organization's journey. In this short article, we explore the concept of serverless architecture, its key benefits, and how Markaz has harnessed this technology for its own growth.

What is Serverless Architecture?

Serverless architecture is a groundbreaking way to create and manage applications and services without the hassle of infrastructure management. Instead of provisioning and maintaining servers, developers can concentrate on writing code and building functionalities, while the cloud provider handles the underlying infrastructure.

Key Benefits of Serverless Architecture

1. Optimized Cost: Serverless architecture offers optimized cost management. Organizations only pay for the actual resources they consume, eliminating the need for the provision and payment of infrastructure in advance. This dynamic scaling allows resources to be allocated as and when needed, and scaled down during non-peak hours, leading to significant cost savings.
2. Spend Time on What Matters: A primary advantage of serverless architecture is the freedom it provides to focus on what truly matters. Instead of dedicating precious engineering time to the heavy lifting of infrastructure management, teams can direct their efforts towards addressing real customer issues and delivering value-added features.
3. Scalability and Performance: Serverless architectures are designed to swiftly adapt to varying workloads, making them ideal for applications that must handle traffic spikes. This inherent scalability ensures that applications perform optimally under high-demand scenarios, providing an excellent user experience.

How Markaz is Using Serverless?

Markaz has fully embraced serverless architecture, with more than 95% of its cloud components built on this innovative approach. By doing so, Markaz has unlocked numerous advantages, allowing the company to allocate its time and resources more effectively.

Markaz follows a philosophy of automation and has implemented event-driven architectures across its applications. This approach ensures a near-real-time experience for users, facilitates scalability, and decouples the microservices architecture. Some practical use cases include the automatic triggering of payments to resellers as soon as an order is delivered and keeping the app updated in real-time to display only products that are in stock.

To give you some additional insight, Markaz's journey with serverless architecture has yielded significant benefits, transforming its operations and culture:

1. Built and launched the MVP within 2 Weeks: The serverless architecture empowered Markaz to swiftly build a minimum viable product (MVP) and launch it within just two weeks. This rapid development and deployment cycle allowed the company to get to market faster, gain user feedback sooner, and iterate on their offerings.
2. Fraction of cost spent on managing the entire technology estate: With serverless, Markaz has significantly reduced the cost of managing its technology infrastructure. By paying only for the resources used and eliminating the overhead of maintaining servers, the company has achieved substantial cost savings.
3. Culture of quick experimentation: Serverless architecture has fostered a culture of quick experimentation at Markaz. The ability to easily create and scale services has encouraged innovation and allowed the company to iterate and adapt swiftly in response to changing market dynamics.

In conclusion, serverless architecture is a transformative force in the realm of technology, offering numerous advantages, from cost savings to rapid development. Markaz's journey exemplifies how embracing serverless architecture can lead to greater efficiency, innovation, and enhanced user experiences. As the technology continues to evolve, we can anticipate even more companies reaping the benefits of this revolutionary approach to computing.