The Evolution of eTourism Summit

The Evolution of eTourism Summit

For 22 years the eTourism Summit has been the go to event for digital tourism marketers to learn from industry peers and partners. Over the years, the spirit of cooperation, innovation and celebration have become the hallmarks of the eTourism Summit community. See Tomorrow has long been the focus of the event, and never has the need to re-think, re-imagine and re-invent tourism marketing been more critical.

Much like our destination marketing partners, this past year we had to evaluate how best to connect, inform, engage and promote our eTourism Summit community. We introduced the #See Tomorrow series which significantly expanded the number people who could benefit from timely, informative and innovative conversations about the future of tourism marketing. We partnered with MMGY Global to launch the eMerging Tourism Stars program to recognize up and coming leaders who are driving the industry forward. We re-doubled our efforts to keep the industry up to date on new campaigns, new research, new trends and new job opportunities every week in The Travel Vertical and the new Travel Vertical podcast. We teamed up with the US Travel Association to co-locate eTourism Summit with IPW bringing all sectors of the tourism industry together at the same time to focus on re-building our industry. 

We also partnered with Meeting Play, a leader in hospitality industry technology, to build a robust new platform to keep the eTourism Summit community connected and engaged on a year round basis. eTS 365 will allow live and virtual attendees to customize their eTourism Summit experience. This new platform will facilitate connections with industry peers and partners and will provide tourism marketing professionals the opportunity to attend sessions, collaborative workshops, and chat rooms to address real issues in real time, 365 days a year. You can now schedule one-on-one meetings either in-person or virtually and interact with the community on a closed social media platform. The eTourism Summit 365 app is now available on the App Store and Google Play.

The eTourism Summit will always evolve to maximize the value that we bring to the industry, but our mission of connecting the eTourism Summit community to create the future of tourism marketing will continue.

Thank you for your continued support and we look forward to seeing you June 6-8 in Orlando Florida.

Alex Lawrence, PhD

Entrepreneur and College Professor

3y

Really great job to the whole team 👊🏽

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