EVs: The Ascension of Electronics Part 1

The surging demand for electric vehicles (EVs) drives an unprecedented need for high-quality and dependable electronic systems. Car and Driver reports that electronics currently account for over 40% of an EV’s cost, a figure anticipated to climb to 45% by 2030. A 2023 Goldman Sachs report projects that EVs will constitute 50% of all vehicle sales by the end of this decade, thus making electronics the driver of all automotive. These advanced electronic components are indispensable for fundamental EV operations, such as battery and thermal management, advanced driver assistance systems (ADAS), autonomous driving, state-of-the-art telematics, and in-cabin features that cater to consumers’ desire for cutting-edge experiences. As the automotive sector pivots from traditional mechanical systems to electronics-based systems, maintaining top-notch quality and reliability is vital for earning consumer trust and guaranteeing the long-term success of the EV market.

The Increasing Significance of In-Cabin Experience

Consumer surveys reveal that “technology” is a significant factor driving EV purchases, surpassing environmental benefits. Consequently, the prevalence of electronics in EVs is expected to increase to meet consumer demands, with the “In-Cabin Experience” becoming a key differentiator among competing EV brands. Modern EVs feature advanced digital dashboards, integrated infotainment systems, state-of-the-art autonomous driving capabilities, and augmented reality displays for an immersive driving experience.

Electric cars are the future of transportation, and the future is all about electronics. The more we innovate and invest in electronics, the faster we’ll get to that future. – Richard Liu, CEO of NIO

The 2023 Shanghai Auto Show showcased various innovative gadgets and features, providing consumers with more options. One of the highlights was Hyundai’s Genesis “sphere,” a futuristic orb with multiple practical functions. In addition, Chinese brands competed to see who had the coolest tech, with one brand introducing an onboard karaoke system. All of these features are intertwined with the core functions of an EV, and thus, their reliability can make or break a brand.

Part 2

Progress and Impact on Core Functions

The Essential Role of Power Electronics in Electric Vehicles

Part 3

Challenges

Collaboration for a Brighter Future in e-Mobility