Exclusive Instacart Interview, Prime Day Predictions, and a Holiday Beauty Webinar

Welcome to June's Brand eComm Insights Newsletter. This month, we help your brand prep for this summer's projected Amazon Prime Day, feature an upcoming webinar for Beauty brands, and share an exclusive interview with Chris Rogers of Instacart.

— Tony Sloan, Editor

CHART OF THE MONTH

Preparing for Amazon Prime Day and Other Retailer-Driven Shopping Occasions

With Amazon's highly anticipated Prime Day expected to occur in mid-July is your brand prepared to maximize performance for this significant event? Read our recent blog to learn:

• The top performing categories for Amazon, Target, and Walmart ahead of the event
• Which channels are driving the most in-market traffic to retailers expected to run promotions
• Tips and actionable steps to help you strategize before the event

Retail Brew: eCommerce Acceleration Platform MikMak Gets an Upgrade

After acquiring French company, Swaven, MikMak launches new MikMak 3.0 software, expanding reach to 3,000+ retailers and into markets including Europe, Africa, the Middle East, Asia-Pacific, and Latin America. Read the article from Retail Brew to learn:

• New capabilities available in MikMak 3.0 
• Words from MikMak CEO, Rachel Tipograph, on the new developments of the software
• How MikMak 3.0 enables and provides consistent reporting for retail media and marketing strategy

Cracking the Code to Holiday eCommerce Success: Insights from the Beauty Sector

With the holiday season approaching, it’s crucial to start proactively planning your eCommerce strategies now to maximize performance and stand out from the competition during this fruitful period. Register for our upcoming webinar to learn:

• Tips for driving holiday sales and building engaging shopping experiences with enhanced product content
• Data and insights revealing Beauty eCommerce trends leading up to the holiday season
• Best practices for your Beauty brand to create a seamless experience for holiday shoppers

Want to attend the webinar in French? Join us on Wednesday, June 28 at 11 AM CEST. Click here to register for the French version of this exclusive content.

BRAVE COMMERCE ft. Instacart's Chris Rogers

What are the best practices for developing strong retailer relationships? On a recent episode of the BRAVE COMMERCE podcast, Chris Rogers, Chief Business Officer at Instacart, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss:

• Ways brands and Quick Commerce platforms, like Instacart, can work symbiotically with retailers
• How developments in AI can support commerce decisions
• How to foster eCommerce business growth post-pandemic

What's the latest in eCommerce?

• Watch Inflation Causing Spending Patterns to Shift: MikMak CEO | Bloomberg
• Introducing MikMak 3.0: MikMak Rolls Out Advanced eCommerce Acceleration Platform to Fuel Brands’ Global Growth | BusinessWire
• As MikMak Enters Its Newest Phase, It Follows Trends Like Retail Media And Self-Serve | AdExchanger
• The Trade Desk’s Kokai Upgrade Takes Inspiration From The Walled Gardens It Reviles | AdExchanger
• Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’ | Marketing Dive
• America Is Binging on Snacks, and Food Companies Are Eating It Up | Wall Street Journal
• The Friday Checkout: As retail media moves into stores, grocers need to proceed with caution | Grocery Dive
• How Generative AI Will Unleash E-Commerce's Next Big Bang | Forbes  
• Walmart Connect retail media network: in-store radio ads, sampling | AdAge