Exclusive Interview With Ben Sailer, Director of Inbound Marketing, Wordpress

This is an exclusive interview where Ben and I talk about the changing trends of AI in the content industry. He shares his perspectives and his well-articulated answers helped me understand the changing trends of AI in a better way.

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Q1. Can AI replace writers in the next 10 years?

A1. According to Ben, AI cannot replace writers as in-depth domain knowledge and expertise top the list for a well-researched piece.

Summing up the question, he says that "AI cannot think" and thus it can only complement the role of writers than replacing them. Also, it cannot process the information which is much needed as a writer.

Q2. As a senior content strategist and marketer, how are you using AI to simplify your work?

According to Ben, some of the most exquisite AI tools are Chat GPT, Surfer SEO, Copy AI and Automattic's AI assistant.

Q3. Are you hiring writers to get simple informational articles done?

According to Ben, the content is more in-depth with tutorial guidelines. Hence, they are not hiring beginner to intermediate-level content writers. Technical expertise is a must. Content is very technical and deep therefore, ChatGPT can only be used for good research but it cannot replace the way writers think.

Q4. What will be your piece of advice for someone who is starting out in the writing industry?

1. Write a lot ( choose an area of your passion)

2. Focus on your skillset and keep yourself excited for writing every day. 

Q5. What do you think the writers need to focus more on to stand out in the crowd?

1. Demonstrate knowledge, expertise, and targetting should be good….

2. Demonstrate how content impacts business. —- Develop strong knowledge of business cases.

Book a FREE Strategy Call With Me to scale your business in next 90 days with my effective content marketing strategies.