Expanding Your Sphere of Influence

Expanding Your Sphere of Influence

Influence? Or Rather Influencer can have a negative connotation these days, often conjuring images of social media celebrities, constant selfies and fluff.

It’s time to reframe our thinking: We are all influencers in our own right. 

𝑩𝒚 𝒅𝒆𝒇𝒊𝒏𝒊𝒕𝒊𝒐𝒏 ➡

An Influencer is someone who has the ability to inspire or guide the actions or decisions of others because of their authority, knowledge, position, or relationship with their audience.

The key? 🗝

Expanding your sphere of influence to propel your career forward.

For many this is untapped potential. 


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What do you mean by sphere of influence?

Think about it. You've worked tirelessly to accumulate skills, knowledge, and accomplishments. Your immediate circle - colleagues, clients, and close connections - likely recognize your value. 

But what about the vast ocean of people that are unaware of you?


Expand Your Sphere of Influence


Your current sphere of influence, while valuable, is limited. It's constrained by time, geography, and awareness.

Now, Imagine the possibilities if you could expand this sphere exponentially. 

This is where strategic online visibility comes into play.

The Power of Expanded Influence

Expanding your sphere of influence isn't about becoming an internet celebrity. It's about strategically increasing awareness of your professional value and expertise , at scale.

Here's why it matters:

  • Increased Opportunities: The more people aware of YOU & your expertise, the higher the chances of career-advancing opportunities coming your way.
  • Thought Leadership: Sharing your knowledge positions you as a go-to expert in your field.

⭐You want people to hear your name and think <expertise you've told them> about you.

  • Network Growth: An expanded online presence facilitates connections with like-minded professionals, potential mentors, AND potential employers.
  • Career Resilience: A broader network provides a safety net(work) during career transitions or industry shifts that are occurring constantly.
  • Professional Identity Enhancement: Consistent online presence helps shape and reinforce your professional ‘brand’.

What is the road map for going from Invisible to Influential? 

My leading play - Start ➡with leveraging LinkedIn - Your personal professional digital real estate 

  • Define Your Niche: You don't need to influence everyone. Identify your target audience or career focus.
  • Share Your Knowledge: Start creating and curating content that showcases your expertise (this DOES NOT have to start with an amazing original thought leadership piece).

Sharing articles or graphics created by others with your thoughts can go a long way to letting people in your career expertise

  • Engage Consistently: Regular interaction builds relationships and keeps you top-of-mind.

⭐Reminder- It’s a long game 

Becoming influential online isn't about overnight success. It's about consistent, authentic presence & engagement that gradually expands your professional reach, around your desired role.

Everyone has to start somewhere....Don't be disheartened if your posts don't go "viral"

The Ripple Effect of Influence (My favorite part to witness)

As you expand your sphere of influence, you're not just opening doors for yourself.

You're creating a ripple effect that can inspire and guide others in your field.

Your insights might spark innovation, your experiences could mentor a rising professional, and your connections could bridge gaps in the industry.

Embrace Your Inner Influencer

So, let's shed the notion that being an influencer is about follower counts or viral posts.

In the professional world, true influence comes from the value you provide, the connections you nurture, expressing your point of view and the impact you make.

Are you ready to step out of the shadows and into the spotlight of your professional potential? 

Your expertise deserves an audience.

By strategically expanding your sphere of influence online, you're not just advancing your career - you're contributing to the growth and evolution of your entire industry.

What's one step you'll take this week to expand your professional influence online?


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MICHELLE B GRIFFIN

Personal Branding & LinkedIn® Presence Speaker & Author | Positioning Experts to Become Noticed, Known & Chosen for Career & Business Growth | Founder, Own Your Lane® Platform & Podcast | Position Yourself® Book, 1/29

4mo

Well put Sharon Perry-Ferrari! There is a big difference between an influencer and an influential person. The best way to state this is through the professional presence and visibility for contribution, opportunity, and impact.

Nadine Heir

CWO » Rewriting the rhetoric.

4mo

Only if it's used to talk about someone influencing on diet pills or fake courses 😉

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