Explaining Visual Ideas to Non-Visual Audience 🖼️

Presenting visual concepts to individuals who aren't inherently visual requires adept communication and a strategic approach. Your experience in design school, where you refined your presentation skills, serves as a valuable foundation for this task.

Effectively conveying a visual problem necessitates the use of visuals. However, it's equally important to integrate your client into your creative process to ensure they grasp your approach and expertise fully.

Consider the artistic journey of Piet Mondrian: while his abstract paintings may initially puzzle viewers, presenting his work in a chronological progression reveals the evolution of his style. Similarly, guiding non-visual individuals through your creative exploration allows them to traverse the same path of understanding.

Remember the cardinal rule: "It does not matter if you like the colour; it is more important that it answers the benchmark."         

Maintain control over the narrative in your presentation, ensuring each visual element communicates effectively.

Managing Client Expectations

We've all experienced the disappointment that arises when reality fails to meet our expectations. As a designer, it's essential to prevent your clients from encountering similar letdowns.

Effective management of client expectations hinges on clear communication and empathy.

Put yourself in their shoes: how would you react to the presentation you're about to deliver?        

By going above and beyond to achieve optimal results and fostering understanding through explanation and engagement, you instil confidence and ease in your clients, nurturing a harmonious and productive working relationship.