Exploring the Benefits of PPC Strategies for Your B2B Business

With the changing times of AI, every marketer is worried about what they can do to create and perform an effective PPC strategy for a B2B business. The growth of AI also emphasis on data privacy are muffled across all industries and in this newsletter, we got you 3 tips to conquer all these challenges and to keep you ahead in the marketing curve in 2024.

3 PPC Strategies to Try In 2024

1. Use Video Marketing for More than Brand Awareness

Videos have been around for marketing for ages but it was never necessary but with 2024 approaching, video ads are not just something “nice to have” but have become essential.

Video ads were initially used to grow brand awareness, even today as well but now it is much more capable than just growing brand awareness. Video ads are a great form of generating conversions.

Video ads can be repurposed across different marketing strategies and advertisement platforms. This can be a continuous strategy for your digital marketing campaign for B2B business.

2. Continue To Test AI-powered Campaigns and Creative Tools

One of the most talked about technologies in digital marketing campaigns is AI and it is going to expand continuously in 2024.

One such AI-powered campaign and creative tool is Google Ads Performance Max campaigns.

P-Max was a failed strategy last year for many marketers but this year we are sure that it is going to be in trend again. Don’t lose hope on P-Max yet and try a new opportunity to test these AI-driven ads again.

Last year they might have been low in generating a volume of leads and/or a poor return on investment (ROI) which was the reason why so many people paused it but honestly, AI-powered ad campaigns are the future.

AI can help your campaign to be repurposed or you can also create anything new from scratch to create valuable marketing assets to use in your ads. These ads are worth getting early in the market as you can get an early lead by developing unique ad campaigns to create new opportunities for your B2B business.

3. Don’t Forget the Classics

When we talk about adopting new-age technologies for PPC ad campaigns, we always emphasize using tried and tested PPC strategies that have been important for ages and relevant even today.

One such classic PPC strategy is incorporating trust signals on landing pages.

You need to make sure that every landing page of your website has trust signals such as customer reviews and testimonies. It helps in decision-making for the customers from no to yes. It also helps in building brand identity. 

Stay Ahead in Competition in 2024!

PPC is always changing but basics remain constant. By incorporating AI into the PPC campaign you can ensure the effectiveness and automation of the digital marketing campaign.

However, to eliminate the threats caused by AI, you need to make sure to incorporate AI for PPC smartly. If you find this newsletter informative and useful, make sure to subscribe to our newsletter for more such insights!