Exploring Sui: The Layer-1 Ready for Mass Adoption
Marketing Communication
Sui stands out by aiming to make blockchain as fast, user-friendly, and affordable as platforms like Facebook, Twitter, and Robinhood, creating a user experience familiar to most internet users.
Menno Martens, Crypto Specialist and Product Manager
Patrick Bush, Senior Investment Analyst, Digital Assets
The User-Experience Issue in Crypto
Cryptocurrencies promise a "be your own bank" experience by enabling people to send and store assets without intermediaries like banks. However, for many non-tech-savvy users, using crypto remains challenging due to complex interfaces and risks of asset loss. Developers also face high costs and risks when building blockchain applications due to the need for specialized skills to ensure security and efficiency.
Current blockchains haven’t sufficiently addressed these challenges. To onboard a billion users, blockchains must be cheaper, more flexible, and, crucially, as easy to use as an iPhone. This requires a fundamental design that prioritizes user simplicity alongside scalability to support billions of transactions.
Sui stands out by aiming to make blockchain as fast, user-friendly, and affordable as platforms like Facebook, Twitter, and Robinhood, creating a user experience familiar to most internet users.
Sui represents enormous progress towards this ultimate waypoint because it has the following traits:
In this article we explore how Sui differentiates itself from Ethereum, Solana and other alternatives and may be the first blockchain to achieve mass adoption.
Demand for a Web2-like Experience is Growing
Developers are seeking solutions that allow for straightforward application deployment, with code that can be readily secured for handling high-value transactions. At the same time, users are looking for a Web3 experience that feels like an enhanced version of the familiar Web2 environment. This includes features such as seamless onboarding processes, responsive and real-time applications, and the ability to use human-readable credentials or social login options. Additionally, developers are in search of a contract language that provides them with built-in security features that help them safeguard their users from making mistakes or their applications from being exploited.
Sui’s Appeal
Sui's Time to Finality Exceeds Current Competition
Why do Users like Sui?
Sui allows users to experience blockchain at the speed of the internet. User transactions are much faster, particularly p2p transactions, than many other chains. Because Sui is able to parallelize transactions, Sui’s ability to process new transactions does not significantly degrade with high usage. Sui also enables users to control their wallets by logging on through SSO (Secure Sign Ons) like Facebook and Google.
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What do Developers like about Sui?
The ownership model is more intuitive than comparable blockchains’ models like Ethereum’s EVM and Solana’s SVM while preventing costly errors. Programming on Sui requires as little as 60% the lines of code compared to Solana. Move, the programming language used in Sui, has numerous built-in safety features. Additionally, Sui’s blockchain software will outright reject faulty code if someone tries to deploy it to Sui. Many attacks that have cost billions of dollars are literally impossible on Sui because of the combination of Sui’s Move language and Sui’s software.
What do Institutions like about Sui?
Sui’s database model makes it less costly and easier to understand the history of transactions and asset balances on Sui. This helps institutions understand who has interacted with their assets, applications and wallets. It also allows institutions to better collect information for audits and taxes.
Onboarding the Next Billion Users with zkLogin
The components to onboard the next billion users into Sui’s blockchain include speed, simplicity and low cost. Sui adds to those attributes the simplicity of zkLogin. zkLogin revolutionizes user onboarding on Sui because it allows anyone to create an account on Sui using the same login credentials they use for Facebook and Google. To illustrate this potential, consider that over 1.8 billion Google account holders could seamlessly transition into the crypto space using Sui's zkLogin feature. This innovative approach enables developers to eliminate complicated and technical steps for users without compromising on security, significantly lowering the barrier to entry for newcomers to the Web3 ecosystem.
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