Facebook Ad Specs: A Guide

Facebook Ad Specs: A Guide

Facebook advertising has grown in significance and capability since its inception in 2014. 92% of the social network's approximately $70 billion in ad income in 2019 came from mobile devices.

When determining how to run Facebook advertisements, start by demonstrating how they provide an amazing chance to expand your company. However, a tool is only as good as the person using it. You can lose out on chances to develop your brand if you don't make the most of the marketing channel.

Are you curious about ways to boost revenue, attract new clients, and boost conversions? Excellent. You're covered with our guide to Facebook ad standards.

Facebook Pictures and Dimensions

Any marketer's social media strategy and ad design must include both images and videos.

Now that Facebook offers hundreds of possible ad positions, you need to be aware of the finer points of each specification. Every Facebook specification has its own benefits, and what works for one person may not work for another. Therefore, you must be aware of the suggested specifications if you want your advertisement to be the proper size, shape, and quality.

First off, ad pictures for the News Feed, Instant Articles, Marketplace, Native Ads, Sponsored Messages, and Right Column should have a resolution of 1,2000 by 1,2000 pixels. Accordingly, Facebook link postings have dimensions of 1200 x 628 pixels, whereas Facebook Stories have dimensions of 1080 x 1920 pixels.

In order to maximize the reach of your ad placements, you will most likely need to develop an image ad in at least one of these three forms. Thankfully, while you're changing your Facebook advertisements, you can use the "select a placement to customize" button to submit photos of varying sizes as a single ad.

However, you may simply utilize a 1:1 format if you don't have the time or resources to create a bespoke picture size. Facebook will automatically change the size to the most appropriate size.

Although many advertisements have standard sizes, there is greater flexibility for character count, file format, and image-to-text ratio in each ad location.

Typical Facebook Ad Specifications

Still picture ads are the most common kind of Facebook ads. You may use it to showcase your brand, business, or product to millions of people. You can increase conversions and attract new clients with an attention-grabbing image and an engaging description. However, if an advertisement has incorrect specifications, the viewer could keep scrolling.

When going through your Facebook News Feed on a laptop or mobile device, you may view the most popular ad format: News Feed advertisements. However, Right Column, Instant Articles, and Marketplace advertisements are also Facebook advertisements that adhere to normal spec layout.

Facebook states that the following characteristics are excellent for this form of advertisement:

Suggestions for Design

  • Type of file: PNG, JPG
  • Ratio: 16:9 or 9:16
  • Pixel size: 1080 x 1080 or
  • Image-to-text ratio: 5:1

Textual Suggestions

  • Text limit: 125 characters
  • 40 characters for the headline
  • 30 characters for the description

Technical specifications

  • 30 MB is the maximum file size.
  • 600 pixels is the minimum width.
  • 600 pixels is the minimum height.
  • Tolerance for aspect ratio: 3%

Facebook Video Ad Specifications

Another effective visual media that you should make the most of is video advertising.

It might be difficult to create a successful video ad campaign that encourages interaction and clicks.

It usually takes more time, money, and resources to create these kinds of ads. There is greater gain even if there is more danger. You may provide the consumer extra information by using videos. They enable you to share a narrative about your brand or a person who has been affected by it. Additionally, targeting a larger audience is made easier by creating many videos.

One of the most crucial considerations while creating a video advertisement is its length. Individuals have short attention spans, especially while using social media. Facebook is designed to keep users browsing, so your video must grab their interest and hold it. As a result, videos should not exceed 60 seconds in duration. Although lengthier forms are permitted on Facebook, generally speaking, less is more.

The suggested Facebook video ad specifications are as follows:

Suggestions for Design

  • Type of file: MP4, MOV, or GIF
  • 4:5 ratio
  • Video parameters include progressive scan, square pixels, fixed frame rate, stereo AAC audio compression at 128 kbps+, and H.264 compression.
  • At least 1080 x 1080 pixels of resolution
  • Although optional, video captioning are advised.
  • Although optional, video sound is advised.

Textual Suggestions

  • 125 characters for the main text
  • 40 characters for the headline
  • 30 characters for the description

Technical specifications

  • Duration of the video: 1 second to 241 minutes
  • 4GB is the maximum file size.
  • 120 pixels is the minimum width.
  • 120 pixels is the minimum height.

Details of Instagram and Facebook Stories

The company's immensely popular Instagram Stories are almost the same as Facebook Stories.

For a total of five seconds (or until the user swipes away), they show in a brief format. They are accessible on your Stories channel for 24 hours after they are posted. Your shared material will be shown first in the Facebook News Feed.

Users who are following you just need to click on the circle representing your brand at the top of the page to access your articles. Stories let you post images or videos that add personality to your business and encourage everyday interaction from consumers. Facebook Insights4 states:

  • Brands employing tales is a terrific approach for customers to learn about new goods or services, according to 69% of users.
  • 62% of consumers said that after seeing a brand or product in a story, their interest in it increased.
  • According to 31% of consumers, using stories to engage with businesses they enjoy will become even more common in the future.

Whether utilizing Instagram or Facebook, the suggested ad specification for Stories is the same. Ideally, they ought to resemble:

Image

  • File formats: PNG and JPG; image ratio: 9:16
  • Text: has to be included in the picture file; 1080 x 1920 pixels is the recommended size.
  • 600 x 1067 pixels is the minimum resolution required.
  • 5:1 image-to-text
  • 30MB is the maximum picture size.

Video

  • Type of video file:.mp4
  • The suggested length of the video is 15 seconds.
  • Three seconds is the minimum duration, while 120 seconds (divided into eight 15-second reels) is the maximum.
  • 1.9:1 aspect ratio (landscape)
  • 4GB is the maximum video file size.
  • Captions for the video are not available.
  • Video sound is suggested but not required.

Native Ads on Audience Networks

An advertisement that is integrated into a user's mobile News Feed is known as a native ad.

Within your brand's target audience network, native advertisements target users who have recently visited applications or websites. In the event that someone has been looking for pillows (even from other companies) and you are a pillow business, your placement may show up in their feed and assist them choose your product over your rival.

You should create pictures for those specifications since they are optimized for mobile devices. This comprises:

  • Type of file: PNG, JPG
  • 16:9 image ratio
  • A minimum of 398 x 208 pixels is required for image resolution; however, greater is preferable.
  • 5:1 image-to-text
  • 25 characters is the maximum for a headline.
  • Text limit: 125 characters
  • 30 characters is the maximum length for a link description.
  • 120 seconds is the maximum video duration.
  • 4GB is the maximum video size.
  • Carousel Advertising

What happens if you want to utilize many images in your advertisement?

That's why Facebook introduced Carousel. You may put two to ten picture cards on each carousel ad position. After then, viewers may click through these revolving pictures. This allows you extra room to run a promotion, emphasize a line, tell a narrative, or display a product. In line with Facebook5:

Compared to single-image link advertisements, carousel link ads have been shown to produce 30–50% lower cost-per-conversion and 20–30% lower cost-per-click. Additionally, carousel format data inform advertisers of the best-performing links in the ad and provide the opportunity to allow Facebook to adjust the picture order depending on interaction and anticipated performance. According to preliminary data, this optional feature has contributed to an average 12% boost in click-through rates.

You should use this ad type for both desktop and mobile visitors. Ideal specifications consist of:

Image

  • File type: PNG or JPG; minimum pixel size: 1080 x 1080
  • 600 pixels for the image's width and height
  • Two to ten carousel cards; maximum image file size: 30 MB
  • URL for the landing page: required
  • 125 characters for the main text
  • 40 characters for the headline
  • Description: 20 characters

Video

  • Types of video files: MP4, MOV, and GIF
  • There are two to ten carousel cards.
  • Each card may last up to 240 minutes.
  • 4GB is the maximum video file size.
  • A minimum resolution of 1080 x 1080 pixels is recommended.
  • Sounds and a video description are optional but advised.

Ads on Facebook

Building a brand requires marketing and advertising. Social media is one of the best platforms for running your advertising campaign in the modern digital environment.

Facebook offers a variety of ad locations, such as Marketplace, Stories, Carousel, News Feed, Instant Articles, In-Stream Videos, and Stories. Your visual limits will be determined by the sort of ad you choose and where you position it. Recognize this and use the appropriate Facebook specifications when creating each location.

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