Facebook Ads vs. Boosted Posts: Which Is More Effective in 2020?
By now you probably know that Facebook Ads should be a core component of your digital marketing plan. If they aren’t ,then you should read below.
After all, with over two billion people using Facebook every month, why would you not capitalize on the reach you could have with them? There is a huge and prospective market out there just waiting to hear about your products and services.
When I make this kind of slightly bold statments about the huge benefits of using Facebook Ads, people often come back with comments and questions about the relative merits of ads and boosted posts.
For example, they'll say:
“I’m already advertising on Facebook—I boost posts.”
I get this comment from over 70% of the businesses I speak to about Facebook Ads. Obviously there is a little confusion about what the two strategies are. I’ll start by saying that there is so much more you can do to generate attention on Facebook than simply boosting. And let me go on to be very clear about this: boosting is not advertising.
Boosting, the way most businesses do it, is vanity advertising.
Boosting posts is not the same as advertising on Facebook! It only offers a fraction of the options — and wastes money a lot !.
Why is boosting posts on Facebook wasting my money?”
Yes, you can improve your post’s reach with boosting. But, that improvement is only superficial. With boosting, your targeting options are extremely limited. Yes, you can choose behaviors and interests, demographics, and geography. But, you can’t use your custom audiences
If you take away only one core point from this article, please let it be this:
You should have your pixel installed. You should be building custom audiences based on your website traffic, your Facebook page and post engagement, your Instagram traffic, and your email lists.
And you should be creating Lookalike Audiences. Period.
This is how you get real results with Facebook Ads. And unfortunately, boosting does not allow you to use any of these audience options
“You may now think that I want to get more exposure on my post—why should I not boost my post ?
You create an ad with it instead! Boosting only gives you two options for your objective—website visits and engagement. Within Ads Manager, you can pick an objective and maximize it: awareness, reach, traffic, engagement, conversions and more
“What else can you do with Facebook Ads?”
In one word, Plenty. Here are just a few of the features you can—and should—take advantage of:
Placement options
Facebook can automatically place your ads where they’re likely to be most effective. However, you also have the option of choosing where your ads are shown. This includes the desktop and/or mobile News Feed, Instagram, Instant Articles, and other choices
Lookalike audiences
One of the absolute best things about Facebook Ads is that it will help find your audiences for you. Once you create your own custom audiences based off of website engagement, email lists, Facebook Page engagement and Instagram, let Facebook do the hard work of finding more people to target.
Dayparting
Also known as Ad Scheduling, this feature allows you to turn your ads off and on automatically throughout the week on a recurring schedule.
Create custom conversion tracking
The Facebook Pixel lets you track standard events that happen on your website—View Content, Complete Registration, Lead, Add to Cart, Purchase, etc. Instead of only using the 9 Standard Events, think of custom conversions as a way of enhancing your tracking. You can build up to 40 custom conversion values by combining the events with specific URLs visited to hyper target
Create super-duper custom audiences
What if you want to be uber precise with who you are targeting? What if you want to serve a Middle of Funnel ad to an audience who has read a specific blog and viewed one of your service pages...twice? No sweat with custom conversions. (Sorry...you may be seeing some of our ads soon.)
How do Facebook Ads and boosted posts compare? Simply put, there is no comparison!
If I seem overly passionate about this topic, it’s because there’s good reason. Companies that believe they’re doing enough on Facebook by simply boosting posts are, in all likelihood, leaving money on the table...or throwing it away.
The entire premise of Facebook Advertising is to be extremely strategic and precise. Maximize campaign objectives to follow the buyer's journey. Build hyper-targeted audiences. Nurture leads and build raving, loyal fans.
While it may seem simple to get started with Facebook Ads, it's one of the most misused—or underutilized—tools in marketing arsenals. If you think you may be missing out on how to maximize the power of Facebook Ads ,
If you think you may be missing out on how to maximize the power of Facebook Ads or if you need help running Facebook ads for your Business, then currently I am accepting new clients
I will make sure that your Business reaches to people you desire and your business gets the deserved revenue growth.
Let's amplify your Message and get More customers.
To get started Today, Email me at thangaraju@vkacademy.in and I will craft a Solid Growth and Execution Plan for Your Business
visit http://vkacademy.in/bangalore/ Our clients : http://vkacademy.in/clients.html
To Your Success
kodeeswaran
Facebook Ads Specialist
profile:
Mr.T.KODEESWARAN B.E
Digital Marketing Manager with 6 years of hands-on experience in Real Estate, E-commerce Marketing and Operations.
Contributing an array of effective skills in Advertising,Marketing website creation, Search ENGINE Optimization, Statistical analysis, Leadership and Customer acquisition.
Proven ability to deliver highly effective, measurable strategies to drive revenue growth as well as increase brand awareness and reputation across all channels.
Guest Lecturer in various academic institutions on PHP, Web Designing, Boot Strap, Digital Marketing and Social Media.
Increased productivity of each clients nearly by 100% by digital marketing strategies and made our clients domain as revenue generators
I draft here, All of our works :
1. vkacademy into
1.1 Digital marketing services(google ads,facebook ads shopping ads, email marketing,SEO,)
1.2 web design and development ,
1.3 Data science,
1.4 Mobile app development ,
1.5 All the above services we provide training to student and 100 percent placement support.
Our industry we are working already :
1. Real estates
2. Education
3. Food Sector / Waste management
4. Shopping cart
5. Insurance (tax saving, child investment, retirement plan)
6. Gold billing machine .(jewellery)
7. HR Activities
8. Web site design and development
9. Mobile app promotion
10. Crm
Top Clients worked so far:
1. Worked for Novel office Bangalore, and generated qualified leads with high conversion for their co working spaces,business centres and other real estate projects.
2. Worked for a prominent Real estate broking company in Dubai and got qualified investor leads,consistently from UAE, Singapore,Saudi Arabia,Turkey, UK,India for their projects as well as for their periodic investor events round the globe.
3. Worked for Nitesh Estates for ORM and generated prospective buyer leads with over 15% conversion rate.