🚀Facebook Conversion Window? No One Talks About 😱

✅ Click-through

⤳ 1-day click

⤳ 7-day click

✅ View-through

⤳ 1-day view

✅ 1-day click

➤ When you use 1-day click then Facebook algorithms find people who buy faster or Could buy on the first day itself, after that Facebook algorithms will find more similar kinds of people who buy on day 1.

✅ 7-day click

➤ Whereas 7-day-click Facebook algorithms will show your ads to people who probably buy within 1 week let's say a person is shown an ad on 1 Jan then he converts on 3 Jan this is 7 days click, and here Facebook algorithms will optimize for to find more similar kind of people who like to buy within 7 days

➤ So, Facebook algorithms work in a way that Facebook says bring 50 conversions as sales or leads in a week then Facebook ads will move out from the learning phase and now become optimized and will start finding more people with similar interests to get more conversions or lead

✅ View-through

➤ 1-day view- Here, conversions are attributed to users who saw your ad (but didn't necessarily click on it) and later completed a conversion within 24 hours. It recognizes the impact of ad impressions on user behavior.

➤ Example-: View-Through A user scrolls past your ad for a new product but later recalls it and makes a purchase within 24 hours without clicking directly on the ad.

✅ Lastly, It's important to choose the right Conversion window for your ads based on your business goals and the nature of your product or service.

➤ For example, if you have a short sales cycle and want to focus on immediate conversions, you may choose 1-day click attribution.

However, if you have a longer sales cycle and want to measure the impact of your ads over a longer period, you may choose 7-day click attribution.

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