Facebook Messenger 4 will make it easier for users to connect with brands

Facebook has begun rolling out a brand new version of Messenger -- known as Messenger 4 -- which guarantees a "simplified" encounter. One of the upgrades, the messaging program is diminishing the current number of tabs in nine tabs to just three: a Chats tab, Individuals tab and Discover tab.

Other new features include the ability to customize conversations utilizing customized color gradients to reflect the disposition or subject of communication along with a"Dark Mode" interface which reduces cellphone screen glare.

Why entrepreneurs should care

Though the earlier versions of Facebook Messenger comprised a"Discover" tab, Messenger will give more visibility to the region of the program where consumers could locate and communicate with companies directly.

Formerly, Facebook Messenger included two tabs, however since the latest variant starts to roll out, users will only see three tabs -- a Chats tab that is"front and center" of the program and also feature a Camera in the very top; the Individuals tab to locate friends, see who's busy and see Stories; also, the Discover tab at which users are going to have the ability to, as Facebook writes,"...join with companies to acquire the hottest bargains, play Instant Games and reserve your next holiday, follow the information and more"

Facebook's attempts to simplify the design of Messenger and induce more involvement to play directly into the organization's goal of further diluting the messaging program so that it's a consistent flow of advertising revenue.

Akvile DeFazio, president of this social networking advertising bureau AKvertise, says that her firm has awakened Facebook Messenger marketing efforts for customers due to the results they are visiting.

"Facebook Messenger has been growing in usage for advertisers and users alike. It is a wise move for Facebook to start controlling the chat distance -- with chat and Messenger programs bringing brands nearer to customers and at a more personalized fashion, more than email nowadays," states DeFazio.

More on Facebook Messenger 4

• The Messenger 4 is currently rolling out worldwide over the coming weeks since Facebook states it wants to give users a while to become used to the changes.
• All formerly added attributes -- such as surveys, video chatting as well as also the capability to talk about your current place or play a match with buddies -- stay accessible.