Facebook is the new Yellow Pages.
Krystian Ostrowski
I fix warehouses. 🏭 (I optimize operations for peak performance.) 🚚 Supply Chain & Storytelling 📔 Creator of the Brand Strategy Kit💡
Prediction: ten years from now, you won't deal with Facebook unless you have to, you'll involuntarily receive notifications even if you didn't ask for them, and the only valid reason for keeping your account is because everyone has a page - so you can look up the reviews which you can't find on Google or Reddit.
In other words, Facebook is going to be the new Yellow Pages.
To make sure everyone is on the same page, the Yellow Pages was a big yellow book that had every business - that paid - listed and indexed. And every year, a new volume of the book would show up, and you just had to deal with it just like an unprovoked notification from Facebook.
It was helpful if you needed a plumber, a locksmith, or a real estate agent. You'd look up the relevant category. There you go, a list of service providers, their contact details, and what they specialize in doing.
Facebook does all of these things. It even lists businesses that don't pay them. I mean... If you want any exposure whatsoever outside of your fifty closest friends who follow your page out of kindness. Then you have to pay them advertising money. Nonetheless, if someone has your name and the determination, they can find you on the platform.
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The small blue F has some features that even improve the Yellow Pages idea. In addition to all the other stuff, you can see a business's recent posts and upcoming activities and even interact with the company or brand instantaneously.
Sadly that's about it - so far as I can tell - these days, nobody wants to be on Facebook for fun. It's become a forgetful place. Like Myspace, you'll look back on your profile one day and reminisce, but you won't keep it up to date. Why would you? Everyone's over on Instagram or YouTube or Tik Tok. Or whatever comes next.
What comes next is a good question --
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The rest of this article is posted on my website and you can click here to read it.