Factors to Consider When Choosing a Site Search

Having an in-site search is essential for businesses who want to place user experience (UX) and findability at the heart of their website. Businesses and companies that optimize their online platforms, like their website, experience higher conversion rates and an increase in customer retention. Visitors enjoy greater usability, shorter search journeys, and return more appropriate results from their queries. Don’t overlook your site search, and there are several factors you should consider when choosing a site search:

1. Results page optimization - don’t have a poorly designed search results page. Choose a site that allows you customize this page
2. Overall design customization - Choose a customizable solution that allows you to customize the look and feel of your search engine on your web page to ensure that it is consistent with the branding on your site
3. Semantic search - semantic search is a form of search processing that understands the users intent and contextual meaning of their search. Choose a site search that has the capability to look into such insights. 
4. Easy installation - Installing and deploying a site search solution shouldn’t be a difficult process. Avoid a site search solution that requires advanced programming skills or extensive amounts of external support to get it running, as this can become costly to both your time and finances in the future.
5. Analytics - The site search you choose should provide you with the analytics of your users search terms, intent, and other factors so you can understand your customers behavior better. 
6. Search features - Consider what special search features the solution offers that can help you grow not only your website, but grow your business overall

Choosing the right search engine for your business is vital in the success of your business. SpotSearch by OneOrigin is a contextual search engine, which will deliver a more engaging and enhanced user experience. SpotSearch provides personalized data-driven engagements based on AI-powered suggestions and user-specific analytics. SpotSearch has many sophisticated features like Select and Search, Key sense, Multilingual search, Multi-site search, and many more. SpotSearch will increase your conversion rate by more than 80%. Try SpotSearch today and provide a more powerful and better user experience.