Factors of Technical SEO and Its Importance

Technical SEO is the process of optimizing the specific elements of your website. It refers to improving the technical aspects of a website to increase its pages' ranking in the search engines. Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical optimization. These changes have to do with your website's "behind-the-scenes" code.

Are technical SEO and on-page SEO the same thing?

No, on-page SEO and technical SEO are connected, but they are two different things. This means, Technical SEO is a part of on-page SEO and deals with all technical aspects of the website like its speed, security, metadata, etc. However, if a website holds a strong technical SEO, then there is no need to put extra effort into off-page tasks.

1. On-Page SEO Consists of the following elements: 

• Meta Tags
• Header Tags
• Image Optimization
• URL Optimization
• Internal Linking
• Canonical Tags
• Keyword Mapping.

2. Technical SEO Consists of the Following Elements -

• Website Structure
• Indexability
• Site Speed
• Index Bloat
• HTTP Response Codes
• Responsive Web Design
• W3C Markup Validation
• Schema
• Metadata
• Sitemap
• Security

3. Off-Page SEO Consists of the Following Elements -

• Brand Mentions
• Commenting
• Forum Submissions
• Classifieds Submissions
• Directory Submissions
• Broken Link Building
• Social Networking
• Social Bookmarkings
• Content Marketing
• Questions & Answers

How is Technical SEO useful?

Google search engine wants to get the best results for its users by crawling different pages and websites. Page loading speed is an important factor to be focused on. Technical SEO helps to manage the page loading speed so that search engines find it easy to understand, and the website will get a higher ranking. The main program of technical SEO is to make a website fast, understandable, and easy to use.

Importance of Technical SEO:

In this competitive digital age, technical SEO is necessary, not an option. It makes your website stand out in the broad market. Here are the benefits of technical SEO.

• It ensures to make the site mobile friendly.
• It helps identify errors and lower bounce rates.
• Make websites easy to crawl on search engines.
• It helps keep the website safe and secure.
• It helps remove broken links.
• It helps increase web page speed.

Conclusion:

Technical SEO is very important as it doesn't matter if you have a well-designed and organized website, but if you have a bad technical score, that might result in lower organic traffic and rankings.