A Farmer's Lament
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A Farmer's Lament

Hi there,

As your humble envoy from the frontiers of country life, I've been contemplating the bucolic chaos of our current agricultural saga. Enter politician stage right.

Recent murmurings from the powers that be have painted a pastoral picture where farmers can metamorphose barns into dance studios faster than you can say "planning permission." Yes, inspired by Jeremy Clarkson, we're on the cusp of a rural renaissance here in the UK, where tractors might share fields with tech startups.

Yet, amidst this idyllic vision, a quote form an interview struck me like a rogue turnip in the Times today: "Our supermarkets dominate here and we have got addicted to very cheap food, but it's not ethical, and consumers lose out as they increasingly have less choice and poorer-quality imported goods." - Minette Batters, a beacon of wisdom in the farming community.

This sage observation has me pondering our food's journey from field to fork. In a world where politicians seem more out of touch with agriculture than a city slicker at a sheep shearing contest, it's a stark reminder of the challenges and choices facing us.

As I, a man more accustomed to battling selfcare woes than wrestling livestock (though I've been known to grapple with a stubborn stray dog in the nearby forest, channelling my inner Fenton ), reflect on these developments, I can't help but feel a mix of admiration and amusement. Our farmers, those stalwart stewards of the soil, navigate a labyrinth of policies that would baffle even the most seasoned agronomist.

In light of this, I extend a leafy olive branch to you, dear reader. Let's champion the cause of supporting our local farmers, embracing sustainable practices, and maybe, just maybe, sparing a thought for the humble parsnip. After all, in a world teetering on the edge of dietary dystopia, every choice we make plants the seeds for tomorrow's harvest.

So, as we gear up for another season of growth, innovation, and occasional political befuddlement, enter Trump stage left, let's remember the roots of our food and the hands that nurture it from soil to supper.

Stay green, stay grounded, and stay confident in your natural choices.

James


Thanks for sharing your thoughts and using your voice!

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Georgina Langton McColl

Director Performance | M&A | Transformation | Operations | B2B | SaaS

10mo

Hear hear James! Sunak's statement at the NFU conference is not enough - its almost too late for many. 50% of our fruit and veg farmers fear they'll have to sell up and be out of business within a year, arable farmers are being crippled by enormous unavoidable overhead costs...it really is at crisis point. Education on where our food comes from, what quality tastes like and importantly where to source it from is a critical next move.

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