fiCommerce Newsletter - March'23
Learn the latest updates you need to know and stay on top of ecommerce trends.
ChatGPT 4 has been released, but what's different?
According to various sources, ChatGPT-4 is an improved version of its predecessor, ChatGPT-3.5, and has the following differences:
Input capabilities: One significant difference between ChatGPT-3 and ChatGPT-4 is the range of inputs they can process. ChatGPT-3 is a language model that takes in only text inputs, whereas GPT-4 has expanded its capabilities to take images and text.
Data-to-text model: While GPT-3.5 is a text-to-text model, GPT-4 is more of a data-to-text model. It can do things the previous version never dreamed of.
Availability on Bing Chat: Unlike ChatGPT, the new Bing Chat can access some GPT-4 features, but visual input is unavailable.
Advanced intelligence: GPT-4 has access to an expanded LLM (large language model) and advanced intelligence that comes with it.
How can you improve your brand in e-commerce with ChatGPT?
ChatGPT can provide personalized answers to customer questions, like creating responses to the product's stock status, estimated delivery date, and return conditions.
Also, you can use ChatGPT to create compelling product descriptions that indicate the technical details and features to encourage your customers for purchases.
ChatGPT can create personalized product recommendations depending on the customers' browser and purchase history by creating suggestions for similar or complementary products they are interested in.
In social media, ChatGPT can be used to create exciting content, and it can demonstrate your new product by promoting features and advantages. Also, you can generate some catchy mottos and influential questions via ChatGPT.
Zalando has started selling toys!
The globally popular marketplace, known for its focus on fashion, has added a new product category: Toys! The German company began to work with selling shoes and has since added fashion products in 2010, beauty products in 2018, second-hand products in 2020, and electronic products in 2021. With more than 50 million active users, Zalando continues to grow its product range and target market.
The platform now includes nearly 5.000 products today for babies (0-2 years), kids (2-9 years), and teens (9-16 years) under 14 different subcategories: Baby Toys, Building & Construction Toys, Collectibles & Play Figures, Costumes, Dolls & Doll Accessories, Games, Musical Instruments, Outdoor Toys, Play Kitchen & Shops, Puzzles, Ride ons, cars & walkers, Stuffed Toys, Toy Cars & Garages, Wooden Toys.
Top 10 e-commerce conferences of 2023
How about catching the top 10 e-commerce conferences of 2023 to improve your network and vision? These events offer networking and learning opportunities for retail professionals and e-commerce entrepreneurs, focusing on digital marketing, innovative approaches, customer experience, and competition in the digital world.
White Label 3 - 4 May, Las Vegas
ICSC Recon 21 - 23 May, Las Vegas
eCommerce Summit 01 Jun, New York
Worldef World Ecommerce Forum İstanbul 07 - 10 Jun, İstanbul
IRCE 13 - 15 Jun, Chicago
eCommerce Expo27 - 28 Sep, London
Webrazzi Summit 25 Oct, İstanbul
Shopify Unite TBA, Virtual