Filling the Gaps in Health Systems' Digital Front Door Strategies

The rapid evolution of the healthcare space demands health system CIOs, innovators, and marketers to select an effective digital front door solution. Too often, these leaders are stumped by overwhelming options, leading to indecision, costly DIY projects, or adopting ineffective strategies.

A compelling digital front door strategy is driven by the need to ease patient dissatisfaction with existing e-health services. Studies reveal that patients would consider switching to a competitor health system if the digital journey is subpar.

A few key aspects that make up a robust digital front door strategy are:

• Easy Navigation: The central focus should be on helping potential patients find, select, and use healthcare services efficiently.
• Streamlined Scheduling Process: Minimize the steps to gather essential information during appointment booking.
• Simplified Registration: Avoid unnecessary complexities during the registration process.
• Patient Loyalty: Encourage patients to create accounts and foster long-term relationships, similar to retail loyalty programs.

By prioritizing these elements, health systems can draw considerable rewards. For instance, a seamless registration process led a health system to acquire over 500,000 net new patients in a year.

However, the current landscape lacks dedicated solutions for “Patient Acquisition & Retention.” It is critical to focus more on solutions delivering real value rather than chasing trends or executing grandiose projects.

As a professional in the healthcare industry, what are your thoughts on the importance of an efficient digital front door in patient satisfaction and retention?

For a deeper dive, read our full article on 'The Missing Elements in Health Systems' Digital Front Door Strategies' for more details on how you can implement these strategies effectively.