Fine Water - The elitist.

Premium water is not Fine Water. Fine water is not premium water, Fine water is elite water.

I can feel my facial expression change when she says "premium water" as she describes the ordinary glass bottle they plan to use when bottling their new water brand, using water from a very ordinary source and marketing it as premium. The wrinkles I have on my face are smile lines, and this lady isn't responsible for these with her "premium water".

I've learnt that my advice isn't always music to ones ears, most are expecting the water sommelier to fall off her chair in excitement, at the story of their premium water, and then I gently have to remind them that I am an advocate for water, not for brands. Premium and fine water are two very different things and falling off my chair is reserved for a very elite few.

A premium water often has a few size options, more than one, and are guaranteed to have a 5L counterpart somewhere in the background. A premium water brand also has to market itself as premium, because how else are they going to sell their ugly plastic bottle? If it's in a plastic bottle, it's a premium product.

Fine Water is a title reserved for the elite, the very best in their category of water. They are companies that bottle water for themselves, they don't use a generic source that bottles for several brands. Their water is so incredible, they keep it for themselves. Fine Water bottles are designed to be elegant, classy and luxurious. In fact, they are left on the table during a dinner because they are that beautiful to look at.

Fine Waters may be natural waters, but they are far more than just this. Fine Waters have stories, emotional love tales of discovery, tastes that were discovered by accident, bottles that were created to be art and experiences that make you fall off your chair.

Now you know : )

#watersommelier #waterbrands #finewater