The first rule of Dunning-Kruger Club?
Peter Whent
Tech business leaders, turn your brilliant idea into beautifully crafted messaging that leads prospects to your inbox like the Pied Piper. It's the approach I used to build three scale tech businesses.
Build me a spam machine
Dear Mum and Dad,
This is the first letter I’ve written since arriving here at Dunning-Kruger Club.
I’m having the best time.
Yesterday, my Team Leader, Lee, taught us the first rule of Dunning-Kruger Club.
The first rule of Dunning Kruger Club: You don’t know you’re in Dunning-Kruger Club.
I don’t know what that means, but it sounds really cool.
This week has been marketing week.
Some of my tech bros and I have built a spam machine.
It lets us shower the world with shit.
Right now it will autocomplete the contact form on every web site in the world, with a link to our web site.
Slay!
Guess how we’re going to market it?
Yeah, we’re going autocomplete the contact form on every web site in the world.
Next, it’s going to use AI to drop a message into every LinkedIn messaging inbox on the planet with a link to our web site, our Insta and some TikTok videos.
I mean, how cool is that?
Millionaire before I’m twenty-one.
Everyone laughed when Tom asked whether or not we should know a bit about our ideal customer first.
Like we even care about that. Duh!
Gotta dash. There’s a great class about to start
Noah, the apprentice from the ink cartridge recycling shop has some coaching tips he wants to share.
Making you proud, Ryan
Recommended by LinkedIn
Jesus take the wheel
Marketing in 2024. The absolute fucking state of it.
Lord, give me the confidence of a 21 year old marketing “guru” who promises he can 10x my business.
He appears in one of my inboxes several times a day.
The “Ignorant of his ignorance” energy that radiates off Ryan and his like could power a small country.
But let’s not laugh too loudly, because there’s a little bit of Ryan in all of us.
We’re all looking for a shortcut.
What Ryan is doing (but doesn’t understand he’s doing) is trying to shortcut the most important part of marketing.
The relationship.
He’s outsourcing that to his prospect.
“Go and look at my web site, my Insta, my TikTok, my LinkedIn, and if you get what I’m about and like my vibe, then buy my thing or book my meeting”
NO, NO, and NO. There is no shortcut.
Ryan’s using his spam machine to aimlessly fire a load of shit into the void on the basis that something must stick.
A strategy of hope. Jesus take the wheel.
But nothing lands. Why?
Because there’s no relationship.
Ryan has lost sight of the customer. He’s doesn’t know what it is to be human.
He’s never learned what good marketing looks like
He’s replaced smart creative, witty, shocking, original ideas with a spam machine. He’s used technology to encourage his own laziness.
Never look at Ryan and his crowd and assume he knows something you don’t.
He doesn’t even know something he doesn’t know.
Stick to your guns.
Stay creative, don’t be boring and you’ll win.
Experienced, driven sales and marketing professional specialising in bulk material handling markets.
8moBut there is a further issue. For every 'Ryan' there is his/her equivalent in the customers who is looking for a similar shortcut to announce that they have arrived. Who needs relationships with customer/suppliers when you can let your fingers do the walking and can find any number of suppliers of the interweb and you don't even need to know the correct search words because Chatgpt or AI will give you those too! The 7P's of marketing remain relevant - Product, Price, Place, Promotion, Physical Evidence, Process and People - and People should and can be the real differentiator.
Risk educator & author. Governance, Risk & Compliance (GRC). Founder Chiron-Risk: reputational, ethical and political risk
8moPeter Whent interesting post. Yes spam through social media platforms is simply reach without selection. Yes, marketing should be about understanding needs and building a relationship to meet them. It is not about broadcast but dialogue. Dunning Kruger is about confidence and hubris - the self confidence that tells me I don't need more information, I have enough!
Director at Incremental Improvements Australia
8moFortunately, with a long queue of Clients waiting, I don't need to do any Marketing.....
The Conscious Development MAP® Align your 'self' with your world. It's called Finding Your Formula®
8moI f#ckin' love this line... "It's a dead end masquerading as a shortcut" BOOM!!!
I still like Spam, the fluorescent, pink meat in a can you fry. It is a shame its name has been traduced to this usage. What is being generated is noise, a horrible, screeching sound like nails being dragged across a blackboard. Let's not be Spinal Tap with "everything turned up to 11." Let's turn the volume down, please.