FLY Racing Recent Wins
Boise, ID. What a week in the world of FLY Racing and Western Power Sports. The finale of Monster Energy Supercross fired off in Salt Lake City, Utah. FLY Racing and WPS were involved in every facet of the weekend from charity events to event demonstrations to winning championships.
Leading up to the event, Rocky Mountain ATV/MC and St. Jude Children’s Hospital held a charity golf tournament. FLY Racing sponsored an individual hole on the course as well as fielding a team consisting of former factory racers Andrew Short and Weston Peick, Anthony Armsby (Sr Director of Marketing, WPS), and Dalton Braun (Sr. Sports Marketing Manager, WPS). After the golf tournament, an auction was held with all proceeds benefiting St. Jude’s. FLY Racing donated $4625 during the auction, furthering our resolution to St. Jude’s mission of finding a cure for cancer in children. “St. Jude’s work goes beyond powersports” said Armsby. “To play a small part in helping children worldwide is not only our privilege, but also our duty as industry leaders”. Visit www.supercrosslive.com/st-jude/ for more information on related events and auctions.
Saturday brought more excitement both on and off the track. In the afternoon, Unknown Industries performed a demo for the tens of thousands of fans attending Fan Fest at Rice-Eccles Stadium. It also marked the first official event for Unknown Industries since signing with FLY Racing, Shinko Tires, and Hard Drive Parts. The collaboration brings together industry leading brands and elite teams. “The entire Unknown Industries team is stoked on our new partnership with HardDrive American V-Twin” said Nick Leonetti for Unknown Industries. “We have big plans this year, traveling the world, performing shows on our Harley’s and we are excited to put these Shinko Tires to use along with everything else HardDrive has to offer. Stay tuned for the YouTube recap videos and new motorcycle shop build!”
Once the racing got started, it was suspense and anticipation as RJ Hampshire was locked in a title fight for the 250 West Coast Supercross Championship. It came down to the wire but in the end, long time FLY Racing athlete Hampshire delivered, finishing runner-up in the main event but bringing home his first ever 250 championship. It was an emotional scene for Hampshire and team, years of hard work realized. The partnership with FLY Racing and Rockstar Husqvarna delivering yet another championship. Going back to the four titles that Zach Osborne delivered from 2017 to 2020, this was right on time to bring winning back to the fold. “RJ represents everything we believe in at FLY Racing. His hard work, grit, and never-say-die attitude is an inspiration to everyone both inside and outside our brand. It’s an honor to be a part of what was accomplished here” said Dalton Braun, Sports Marketing Manager, WPS. Look for RJ and team to continue their fearless pursuit as the Pro Motocross Championship kicks off May 25th in Pala, CA.
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About FLY Racing
For 25 years, FLY Racing has been at the forefront of apparel and equipment design. An industry leader in motocross, street, bicycle, snow and ATV/UTV; FLY Racing is one of the most well-known brands in the powersports industry.
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7moGreat job marketing team! What a fantastic weekend!!