Follow the client

The business has to focus on clients, that is almost common sense. So we have to be where our clients are, either we are a B2C or a B2B company, a small or large enterprise.

For B2B companies to meet partners, users or endorsers, exhibitions and trade shows are particularly important.

The presence at an exhibition it is a powerful platform to meet new customers, reach out partners, lookup the competitors, create awareness, and build a more established brand.

As a Marketing and Communications Director, I have always encouraged dealers, subsidiaries, and partners to attend events, especially the reference trade shows and exhibitions of their markets and industry.

It’s essential to be present and to showcase, but measuring it is a critical success factor. We have to measure the number of visitors, the number of contacts/leads, and, ultimately, the sales and the ROI.

At Frotcom, we are #showingupfrotcomsystem in the industry most relevant events and exhibitions, all over the world. Find out the next events and trade shows where Frotcom will be showcasing its latest news and developments.