The force is with Disney and Coca-Cola… again!

The logical part of my brain is trying to come to grips with what appears to have been some kind of portal crossing. 

Storm troopers in polished white armor carry laser rifles and peer over rooftops surrounding the plaza. The low walls lining the walkways are broken and distressed. Sections of the building walls are also decayed and crumbling. Was this city built hundreds of years ago? I see maintenance employees going about their business emptying the trash wearing funky hats and Batuu uniforms. Wookies wander around trying to strike up conversations in their native Shyriiwook. (Less you think me an overly zealous Star Wars fan I didn’t know the Wookie language off the top of my head and had to look it up.) Think Disney would let down their guard and not think the bathrooms were worth the thematic investment? Think again!] They are out of this world!!! 

My eyes scan for clues that this is just an attraction but the only thing that gives away the illusion are the other guests milling around wearing Earth clothing and the same wide eyed expression that’s plastered all over my ridiculous face.

Every detail has a voice and its screaming “STAR WARS!!”

But can I find a bottle of Coke or a Sprite to quench my thirst? Yep. But not from earth.

Obviously a partnership was made to carry the Galaxy’s Edge theme into the refreshment business. This would have been the easiest and most excusable compromise in the Star Wars illusion because Coca-Cola has a brand standard they have to maintain. They have invested gazillions of dollars on preserving and protecting their bottle shape and signature Coca-Cola logo. But Cokes out-of-this world spherical bottle and alien brand name actually strengthens their brand to me because they showed me that they love what I love and wanted me to have a unique experience. An experience I was happy to pay $5 per bottle.

Disney and Coke, 

The force is certainly with you.

- ernburn