Forrester's Digital Transformation Forum Highlights

Earlier this week, I had the privilege to join business leaders and technology innovators at Forrester's Digital Transformation Forum in Chicago. As a professional (and a judgmental consumer!), I am confident that digital will be the battleground in which companies will continue to win, serve, and retain their customers.

Forum Highlights:

• Get the need for speed! - "it's no longer the big beating the small, but the fast beating the slow"
• Create digital innovation groups with leaders from across the organization to promote collaboration and bring tangibility and inclusiveness to your initiatives
• Embrace agile, move at warp speed, and gain feedback from your customers on a regular basis
•  "Think like a VC!" - Use funding and phased strategy to gain buy-in through cycles and update the ecosystem with both the success you are having and the challenges/road blocks you are facing
• Understand that each time a consumer is exposed to an improved experience, their expectations are immediately reset to a higher level - regardless of your product, service, or industry
• "Data should have the loudest voice at the table"
• Most importantly, remove "we want" from your vocabulary and encourage your stakeholders to think in terms of "our customers want"

You can view the full agenda from the Forum here.

Hope to see you all in NYC June 20-21 at Forrester's CXNYC Forum.