The Foundation of Business Matters Success Solutions.
Joe Cullen
Empowering Dreamers to Become Doers by guiding startup and early operation owners in building sustainable, solid growth companies. | Social Activism - Reentry Support, Criminal Justice Reform, & Ending Homelessness
The conceptual idea:
Create a book about the business startup process. That was it, just write a book with the concept being... You Have A Cool New Business Idea? Great! So What Do You Do Now?
Since I'd been there, done that... It seemed the perfect subject to write a book about. After all, I've built five different business concepts, sold three of those for nice profits. Plus, over the years I've worked with other individuals, friends mostly, assisting them along their business journeys, so why not write a business startup book.
After being semi-retired the past eight years, I decided to finally write that book. Writing a book had been a bucket list item for years. Then, I enjoyed the process so much, I actually ended up writing two and have plans to publish several more this year. (edit; as of 3/12/24 there are now 3 books) All of the planned books are geared to assist the budding entrepreneur, empowering them through the process of successfully launching a business, profitably growing it, and then to the beyond.
Where did the "Business Matters" brand come from:
Back several years ago a friend of mine, Tim, had started his own personal brand website. At this time personal brand sites were primarily for celebrities, athletes, basically famous people. He convinced me to start my own personal brand site. It was fairly rudimentary, as I have built some fairly complex digital enterprises in the past. The site housed some portfolio type material, aggregated social media posts, and I started a blog... Tim and I tossed around different names for the blog , Tim even created several different logos for various names, but the Business Matters tagline stuck.
Today as I stated this new chapter, this new process, I really got lucky. Unfortunately almost all of my old materials, reels, graphics and the what not were destroyed. Only a small amount survived and that stuff is packed away in storage. That is, except for a flash drive I found in a box of old cables and things of that nature. That flash drive happened to have a folder with a few historic artifacts, the Business Matters blog logo being one of the files. So in addition to being a fitting brand for what I'm currently doing, it is also a way to pay homage to the past and say thank you to Tim.
Business Matters Success Solutions. Why go further than books:
While writing the first book I decided to join LinkedIn. The thought was I might be able to promote the book a little. I created an account and only connected with a few people to start. Followed a couple of influencer types and then just observed. Then I started to comment occasionally and by the first of January 1, 2024 I had "tweaked" my profile dozens of times. I had at least half as many "About" descriptions, rewritten my experiences several times, and changed my profile picture like a teenager with their first TikTok account. I basically started experimenting because becoming a "Content Creator" looked like it would be a ton of fun and might just fit with what I had already thought of doing by writing the book.
At the first of the year I made the decision to go all in. I started what I lovingly refer to as my High-Octane Learning season and developing an outline for a hybrid business plan. I set out a base Vision and Mission to develop the Business Matters Success Solutions platform into the "Go-To" place for information about Entrepreneurship and the Business Startup process. I have been slowly ramping up my activity since then.
Which led me to the realization, Content Creation is good, informative, and I do enjoy it. BUT, it didn't seem to provide the complete purpose I found myself looking for after strarting this journey. So taking an inventory of what I truly hoped to achieve, the piece that was missing was coaching. Taking the knowledge I've accumulated, utilizing it, and applying it where the rubber meets the road. That's what I love, what gets me excited, it's creating something from nothing and then cultivating a return. Now, helping entrepreneurs, the people in the trenches working to make their dream come true... that's who I want to help! That's the ultimate component of what I want Business Matters Success Solutions to be, to become. A "Go-To" place for Entrepreneurs and Small Business Owners.
I set a target date of 4/1/2024 as the "launch" date. (edit; Today is 3/20/24)
Thanks to an expansion of the vision over the past few months, the full "launch" of the Business Matters Success Solutions platform is still a TBD. Though the main components are currently available:
So there you have, the basic thought process to Business Matters Success Solutions and the latest iteration in my journey! My main goals in this iteration are simple:
Whadya` Say... Lets have some fun, learn some stuff, and help a lot of people a long the way.
Cheers! Joe
FYI... SHAMELESS PLUG SECTION
The Books:
Currently the Business Matters Books are available on Amazon in both eBook and Paperback. Here is a basic overview of the books that have launched me into content creation and virtual coaching.
Recommended by LinkedIn
Book 1: Business Matters: New Business Idea! What Now?
It's your roadmap, a checklist, from concept to launch day. With practical tips and actionable insights this book will guide you through every step of the process, helping you bring your idea to life and make it a reality.
Book 2: Business Matters: Strategic Blueprint
Crafting a successful business plan is crucial for any entrepreneur. But let's face it, it can be overwhelming. That's where "Business Matters: Strategic Blueprint" comes in. As a companion to "New Business Idea!" this focused guide takes you a little deeper and will walk you through the process of crafting a rock-solid business plan that sets you up for success.
Books 3+
A few of the planned books topics include:
➕ Funding and Financial Management
➕ Hiring and Team Building
➕ Setting Up Operations
Earlier I mentioned a 3rd book I've written. It is a new title, and who knows, it may become it's own series. Also available on Amazon in Paperback or eBook.
Book: The Overwhelmed Entrepreneur: 5 Key Components For Success!
How do you combat and face: anxiety, fear, stress, feeling completely unprepared and overwhelmed? "The Overwhelmed Entrepreneur" delves deeper into the components of 5 Key business processes, providing grounding insights and principles to help put the nascent entrepreneurs' nerves at ease.
Why Choose the Business Matters Book Series:
Practical and Actionable: These books are packed with practical tips and actionable insights that you can implement right away.
✔ Built from Real-World Experience: Joe Cullen brings over 30 years’ experience building 5 different businesses, selling 3 of those upon exit. His wealth of practical, firsthand knowledge working across the spectrum of business platforms provided the foundation for these books.
✔Easy to Read: No jargon or complicated language here. The books are written in a clear and straightforward manner, making them easy to understand and apply.
✔Comprehensive Coverage: Whether you're just starting out or looking to grow your existing business, Business Matters books cover a wide range of topics to help you succeed.
Ready to Dive In? So, what are you waiting for? Grab your copy of one of the Business Matters books today and take the first step towards building the business of your dreams.