Founders are Leapfrogging the Competition w/ these AI Tools

At a Glance:

• AI Tip/Tool: Copy AI. Quickly craft high-quality GTM messaging with AI.
• Framework: 3 Horizons Framework – Balance current growth with future innovation.
• Tool: Braze.com – Engage customers at scale to build trust and loyalty.
• Story: 23andMe – A success story in timing, regulatory collaboration, and evolving business models.
• Mindset: “Success is about executing well, even with a simple idea.” — Guy Kawasaki

AI Tip/Tool: Copy AI – A Game-Changer for Content Creation

Last month, I was knee-deep in my typical founder hustle when I came across Copy AI. I gave this AI-powered writing tool a shot—one that’s specifically designed to help you nail your Go-To-Market (GTM) messaging. It was like unlocking a new superpower.

What You Should Know:

• Copy AI can generate high-quality, on-brand messaging that’s targeted to your audience in seconds.
• The tool adapts and refines copy based on your market positioning and audience insights.
• It’s perfect for healthtech startups building pitch decks, marketing campaigns, or even crafting complex messaging for investors.

What’s In It for You: Healthtech founders can save countless hours spent drafting GTM copy and focus instead on the strategic aspects of their launch. Plus, having an AI like this means you’re not sacrificing quality for speed. This is a huge advantage in a fast-moving industry like healthcare.

Framework: The 3 Horizons Model – Mapping Your Growth, Step by Step

I’ve been using the 3 Horizons Framework in my 6-week Growth Sprint Program, and it’s a game-changer for my clients. If you haven’t integrated it yet, it’s time to do so. Originally developed by McKinsey, this framework breaks your business down into three growth phases.

What You Should Know:

1. Horizon 1 – Focuses on managing and optimizing your current core business.
2. Horizon 2 – Explores adjacent innovations that could help expand your business.
3. Horizon 3 – Looks into the future, focusing on disruptive innovation and long-term growth.

What’s In It for You:

• It allows you to balance immediate growth with long-term innovation.
• Helps you communicate a clear growth strategy to stakeholders—both internal teams and external investors.
• You can apply it to structure not just your growth roadmap, but also your product pipeline.

When you're managing a healthtech startup, it’s easy to get caught up in today's tasks and forget about tomorrow. The 3 Horizons Framework keeps you accountable to both.

Tool: Braze.com – Mastering Customer Engagement

Customer engagement is the heart of success, especially in healthtech. If you're looking for a platform that can seamlessly integrate your customer touchpoints and help you retain users at every stage of their journey, then Braze is the tool you need to know.

What You Should Know:

• Braze allows you to build personalized customer experiences at scale.
• It integrates with your existing tech stack, so you can run targeted, data-driven marketing campaigns across multiple channels.
• You can leverage Braze for customer acquisition, onboarding, and ongoing engagement.

What’s In It for You: In healthtech, building trust with patients and users is critical. With Braze, you can deliver personalized, timely communication that builds loyalty. 

Whether you're in the B2B or B2C health space, the tool helps you craft customer journeys that lead to longer-lasting relationships—essential for scaling your solution.

Story: 23andMe –  A Journey of Strategic Growth and Resilience

In the last newsletter, I talked about a failure story, but today, I want to flip the script and dive into a success story that I’ve been meaning to share—23andMe. 

Their journey from a controversial startup to a multi-billion-dollar company is a masterclass in how to turn obstacles into opportunities.

When 23andMe first launched, they faced huge challenges:

• Skepticism around direct-to-consumer genetic testing.
• A 2013 FDA order that halted their health reports.
• High costs and a consumer base that didn’t yet understand genetic testing.

Instead of backing down, they doubled down. They worked with regulators, educated the market, and expanded their business model from consumer testing to pharma partnerships.

What’s In It for You:

• Timing Matters: They launched at the perfect moment, but they also built consumer trust through education. Don’t wait for the perfect time—help create it.
• Work with Regulations: 23andMe didn’t fight the FDA, they partnered with them, turning a challenge into credibility. Think of regulations as a way to build trust.
• Trust First: Privacy and transparency were at the core of their strategy. Build your business around trust, and it will pay off long-term.
• Evolve Constantly: They didn’t stop at genetic testing; they expanded into pharma and data. Always think ahead to how your business model can grow.

By embracing challenges and strategically evolving, 23andMe didn’t just survive—they thrived. Let their story remind you that success isn’t just about having a brilliant idea—it’s about executing it with vision and adaptability.

Mindset

“Success comes through superior execution of a mediocre idea more often than mediocre execution of a brilliant idea.” — Guy Kawasaki

This quote has stuck with me for years. In healthtech, it’s easy to think the magic is in the idea—but more often, it’s in the execution. So, keep refining your execution and stay focused on delivering value, even if it means starting with a simple idea.

How I Can Help:

Growth: Accelerate your success with my 6-Week Growth Sprint Program—limited spots, rapid results.

Advising: Get personalized guidance through exclusive 1:1 or group coaching sessions.

Network: Connect with innovators in my invite-only HealthTech Community.