The Four Reasons
Photo: Vlakkenberg, Constantia; @Ashton Fourie 2024

The Four Reasons

I have worked with over 100 business leaders and founders and over 60 companies over the last seven years, helping them formulate and execute growth strategies. If I add the work I'd done before that, I've been working with business leaders for more than 20 years, always focused on growth and performance.  

Going back through all the work I'd done through all this time, including reading hundreds of books, and completing a business degree and a Masters degree – I have come to the conclusion that there are really only four reasons founder-led businesses do not grow. Every growth obstacle I have ever come across falls into these four categories:

  1. The founder doesn't want the business to grow.
  2. The founder doesn't believe it's possible for the business to grow.
  3. The founder doesn't know how to grow the business.
  4. The founder wants the business to grow, believes that it's possible, and even knows how to do it – But just doesn't have the mental, psychological and emotional strength to do what needs to be done, to grow the business. 

Often these points overlap, and often the obstacles may be driven by more than one of these – But by taking the time to become aware of which of these is most relevant to you right now, you can create focus on resolving what might just be the most important growth obstacle in your business right now. 

To your success

Ashton

At 5-2-50 we focus on helping Christian founders of small businesses that have at least 5 employees and have been running for at least 5 years, to achieve three goals:


1. Free the founder

… from the day to day grind of your business, so that you can focus on what you most want to do next.


2. Grow your business

… to 50 people or more, so that we can create good jobs, and eradicate poverty.


3. Reach at least ZAR 10 000 000 NPAT per year (± US600 000)

… so that you can have the cash flow to fund what you most want to do next, or invest in the businesses of other entrepreneurs in our community.


If you would like to learn more about how we do this, and how you can participate in the 5-2-50 Movement – Sign up here:

https://5-2-50.ck.page/7d2661b1cd

Ashling McCarthy

Artist | Anthropologist | Writer | Founder of Non-profit Org Creative Thinking and Design for Social Change

3mo

Thanks for sharing your findings, Ashton Fourie. #4 resonates deeply with me!

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