The framework to improve a customer service strategy

Companies delivering a good customer experience enjoy 4-8% higher revenues than their competitors. Inversely, bad customer service experiences made 47% of customers switch to an alternative brand in 2021.

Your customer service strategy defines how you directly interact with your customers and maintain a relationship with them. So, there are many things to consider to create a winning customer service strategy in 2023. We’ve divided them into four categories and created a framework. Begin by taking a look at the following flow chart. ⬇️

This is how you must read the flow chart. Divide your efforts for improving the customer service strategy into four categories. These four categories are:

Category 1: Ensure the right communication with your customers

Category 2: Ensure the right communication amongst your team

Category 3: Build the right kind of processes around customer engagement

Category 4: Build the right kind of mindset around customer engagement

Now, you must think about how to approach each of these. We did that for you as well. We dove very deep into these categories, outlined the steps that should be taken to achieve them, and divided them into tips. 41 tips, to be exact. To learn about the same, head over here.