The Franchise Failure Playbook: 10 Surefire Ways to Torpedo Your Business Dreams
In our time as franchise consultants, we’ve seen countless aspiring entrepreneurs successfully launch thriving franchises.
But let’s face it – a string of nonstop success stories can be boring, right? With all of the crazy headlines, we thought to add a little fun to the read today. Maybe you need a good laugh mixed in with some business truth. Hope you enjoy!
Today, we’re going to explore the road less traveled: how to spectacularly screw up your search for a franchise.
If you’ve ever dreamed of wasting time, money, and opportunities, you’ve come to the right place!
So, buckle up and get ready to learn the art of franchise search self-sabotage.
Below are ten foolproof ways to ensure your franchise dreams go up in flames.
Strategy #1: Ignore Your Personal Skills and Interests
Why play to your strengths when you can dive headfirst into a franchise that has absolutely nothing to do with your experience or passions?
Always wanted to own a gym but have the fitness level of a couch potato?
Perfect!
Jump right in.
After all, who needs relevant skills or genuine interest to succeed?
Pro Tip: For maximum failure, choose a franchise in an industry you actively despise.
Strategy #2: Skip the Research Phase
Due diligence? More like due later, am I right?
Reading Franchise Disclosure Documents, speaking with current franchisees, and analyzing market trends
Real mavericks make decisions based on gut feelings and late-night infomercials.
Fun Fact: 72% of franchise failures can be attributed to lack of proper research
Strategy #3: Blow Your Entire Life Savings
Why bother with careful financial planning
Dump every penny you have into your franchise venture.
Better yet, take out massive loans and max out those credit cards.
Nothing says “committed entrepreneur” like crippling debt and zero safety net.
Bonus Points: Ignore concepts like “working capital” and “break-even point.” They’re just buzzwords, right?
Strategy #4: Choose Based on Trendiness Alone
Is there a hot new franchise concept taking the internet by storm?
Jump on that bandwagon immediately, no questions asked!
Who cares if the market is already saturated or if the trend will fizzle out faster than you can say “fidget spinner store”?
You’ll be the coolest failed business owner on the block.
Remember: The business world respects nothing more than a fad-chaser with empty pockets.
Strategy #5: Disregard Location, Location, Location
Real estate agents have been lying to you – location doesn’t matter at all.
Feel free to set up your franchise in the middle of nowhere or in an area where your target demographic wouldn’t be caught dead.
Better yet, choose a location with sky-high rent that’ll drain your profits faster than you can say “Chapter 11.”
Expert Advice: For ultimate failure, ignore local zoning laws and demographic data. Who needs customers anyway?
Strategy #6: Assume You'll Be an Overnight Millionaire
Patience is for losers.
Expect your franchise to be an instant success, raking in millions within the first month.
When reality hits and you realize building a successful business takes time and hard work, feel free to throw in the towel immediately.
Quitters never win, but they do get featured in cautionary tales!
Success Metric: If you haven’t bought a yacht by month two, you’re clearly doing something right (in the context of this guide).
Recommended by LinkedIn
Strategy #7: Ignore Franchisor Support and Training
When your franchisor offers comprehensive training and ongoing support
You’re a maverick, a lone wolf who doesn’t play by the rules.
Operating manuals are for conformists, and brand standards are merely suggestions.
Your way is clearly better than the proven system that’s worked for hundreds of other franchisees.
Reminder: Consistency and quality control are overrated. Customers love surprises!
Strategy #8: Neglect Legal Advice
Lawyers are expensive, and reading contracts is boring.
Why not save some money and time by skipping the legal review altogether?
Just sign on the dotted line without understanding your obligations
It’s not like franchising involves complex legal agreements or anything, right?
Legal Disclaimer: This advice is guaranteed to result in headaches, conflicts, and possibly courtroom drama. Proceed with reckless abandon!
Strategy #9: Underestimate Your Role as a Business Owner
Think owning a franchise means sitting back and watching the money roll in?
You’re on the right track to failure! Ignore the fact that successful franchise ownership often requires long hours, hands-on management, and a diverse skill set.
If you’re not prepared to be chief cook and bottle washer, you’re well on your way to franchise fiasco.
Work-Life Balance Tip: Plan lots of vacations during your crucial first year of operation. Your business will definitely run itself!
Strategy #10: Refuse to Adapt or Innovate
Once you’ve chosen your franchise, stick to your guns no matter what.
Changing market conditions?
Ignore them.
New technology that could streamline your operations?
Too complicated.
Customer feedback?
Who cares what they think – you know best!
Rigidity and stubbornness are the hallmarks of a truly doomed business venture.
Mantra for Failure: “We’ve always done it this way, and we always will!”
Final Thoughts - The Path to Franchise Fiasco
Congratulations! If you’ve followed this guide, you’re well on your way to turning your franchise dreams into a spectacular nightmare.
Remember, it takes real talent to fail this spectacularly, so take pride in your ability to ignore common sense, best practices, and the advice of professionals.
But seriously, folks – while this article is written in jest, each point highlights a very real pitfall that aspiring franchisees often encounter. The road to franchise success is paved with thorough research, self-awareness, financial planning, and a willingness to follow proven systems while also adapting to change
As a franchise consultant, my job is to help you navigate these potential pitfalls and set you up for success. So, if you’re ready to take your franchise search seriously (and avoid the hilarious but costly mistakes outlined above), don’t hesitate to reach out. Together, we can turn your entrepreneurial dreams into reality – the successful kind, not the cautionary tale kind!
Ready To Explore Franchising? Let’s Talk!
Mack and Sharon Strange are on a mission as Franchise Consultants to help others go from “Start” to “Success” when it comes to franchise ownership.
If you’re curious about exploring franchising as a career pivot, investment vehicle or lucrative side hustle, let’s talk!
Frequently asked questions (FAQs)
Q: How do I book a call?
A: You can book a free, no obligation call with Mack here and/or a free call with Sharon here.
Q: How much do your services cost?
A: As Franchise Consultants, there’s no fee for our services. We’re compensated by franchisors only if and when you decide to move forward with (and are approved for) franchise ownership.
Q: What do you do?
A: Our role is to serve as a trusted guide and educational resource.
Q: Where can I learn more?
A: You can learn more about our story and how YOU can follow in our footsteps via the Franchise Together Podcast.
We look forward to connecting with you soon!
Own your own business without starting from scratch!| Franchise Consultant | Put your skills & interests to work for YOU! | Complimentary service | Incentives for veterans
1moThis had to be a fun article to write! These "failures" really make me scratch my head.
I Help People Start and Scale Their Own Home Services Franchise Empire. CEO of Voda Cleaning & Restoration
1moThank you for putting out content like this!
The Streetwise Franchisee | Helping People Level Up Through Franchise Ownership | Multi-Brand Franchisee | Solution Facilitator | Podcast Host | Serial-Mentee
1moI have seen #2 absolutely kick people in the teeth more times than not!!! The business model might be outstanding, BUT if there are 17 other versions of this business in your small town you seriously need to ask yourself how badly does your community need number 18? #3 hits very close to home as well! Solid article here!