Franchise Industry... Business Ownership for All

I hear a lot of frustration from people in the traditional corporate world hitting a ceiling or not getting where they want to go because of their sex, race, or even last name.

In all my years of working in the franchise industry, and all the successful business owners I have worked with, that is something I’ve never experienced.

What I love about franchise ownership is that respect is earned and never given out.

You are rewarded by your hard work, your hustle, your ability to follow a proven system, and how much you give back (to your local community, other franchisees, etc.).

The opportunities are equal to anybody who is willing to work for them. As such, you are in control of your own success and there are no limits!

“It feels like finally I have some control in my life and I have a direct impact on my own success. And I feel I have a more direct link to my community where I can sew into it and reap the benefits, as well as make my community stronger.”

– Jasmine Coccio: Woman, Veteran, and Franchise Owner

Business Ownership for All

According to the U.S. Census Bureau, there is a higher minority ownership rate among franchised businesses than non-franchised businesses: in a 2012 survey, 30.8 percent of franchises were owned by minorities, compared to 18.8 percent of non-franchised businesses.

Female and minority ownership rates for franchised businesses increased 50% from 2007-2012. 

And gender equality is much more common, even encouraged, with franchised businesses more likely to be equally male/female-owned than non-franchised businesses.

This is because franchising is based upon a meritocracy environment. This is a word I hadn’t heard until a few years ago but really hits home with me now.

The definition is simple: “a society in which people are chosen and moved into positions of success, power, and influence on the basis of their demonstrated abilities and merit.”

In franchising, respect and success are earned based on how hard you work, rather than how well you fit in or play the corporate game. Race, gender, age, culture, or sexual orientation have no effect, so it’s an excellent business opportunity for those who have had to battle to be seen.  

A Culture that Breeds Success

Meritocracy is not limited to franchise owners. It is a business culture that can be filtered down through the ranks and workers. In a meritocracy, everyone expresses their opinions and are encouraged to do so openly and honestly.

When everyone has a voice, they are more invested in their work. They see value in what they bring to the table and feel appreciated. This only lends to a more productive environment.

Practicing meritocracy within a franchise demonstrates how businesses can embrace different perspectives to be more profitable. It also nurtures future leaders and franchise owners.

The franchise industry thrives on diversity, community involvement, and developing strong ties in the communities they serve. Minorities, veterans, women, and first responders are honored, not held back.

Isn’t that a freeing – and rewarding – environment to be involved in?