Free Promotion Using Interviews, Newsletters, & Medium, Plus AI Rules to Create By, Free AI Workshop & How to Find a Moose

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I’m completely humbled by the number of friends and colleagues who have subscribed this first month. I want to honor that commitment. While I’ve been knocking out a newsletter for a year now, its content always contains the best of what I see in the marketing space today. I hope you can glean something each month that makes your life a little easier.

That said, if you aren’t doing a newsletter on LinkedIn, maybe now is the time?

Why You Should Consider Writing a Newsletter in LinkedIn

It’s easy

If LinkedIn is where your target audience is, consider the value of a recurring presence.

First off, LinkedIn sends your first issue out to all of your contacts. Everyone who follows you will get an invitation. I expect you would have the same experience I did – stunned at the number who signed up right away. Creating any Article in LinkedIn, such as one that can become a newsletter edition, offers SEO title and description capabilities to get found.

For most people, my gut feeling is that the LinkedIn newsletter should lead to other “owned” properties: a blog, main newsletter, podcast, etc. For others, it might serve as the only newsletter. If that’s your choice, just keep in mind that anything can change when you are using someone else’s platform.

What’s more, you can’t beat the price, right? No list management. Easy compliance requirements. If you need more convincing, check out this piece by digital expert Neil Patel .

Plan to keep up a consistent flow of posts and comments on LinkedIn to encourage folks to follow you, since that will continue to add to your subscribers. ‘Course, you’ll want to encourage more subscriptions on and off the platform.

Get Schooled on Newsletters

Want to learn more about newsletter creation and growth? Josh Spector , an expert in audience and business growth, provides a ton of free instruction to start or improve your current newsletter and expand your following, prospects, and customers. Also, join his Newsletter Creators group to meet and learn from other creators. (Side note: Josh and I recently figured out we went to the same high school.)

Subscribe to Fair Trends

Speaking of newsletters, if you like this one (and you haven’t already), subscribe on LinkedIn. Do you know someone who might be interested? Invite a friend.

Featured Podcast Episode

I think that too many folks fail to create and take advantage of opportunities to be interviewed by online and offline media who are always looking for fresh, timely topics that would interest their audiences. Publicist and media trainer Joanne McCall and I had a chat about some of the things that it takes to deliver compelling media interviews.

My best advice is to focus a little time and attention on a concentrated effort to develop a comprehensive, consistent campaign. Nurture media relationships to extend your reach and reap the benefits of sharing your message across other people’s platforms.

Meanwhile, catch some of Joanne’s best advice to get ready to make the most of those media opportunities in “Expert Press Relations Must Dos & Don'ts: Interview with Media Publicist & Trainer Joanne McCall” with a link to get more tips from her book.

AI Marketing Manifesto

With all things AI coming at us at breakneck speed, you might find “The Responsible AI Manifesto for Marketing and Business," prepared by founder and CEO of the Marketing AI Institute Paul Roetzer , helpful for your team, as we all navigate the rules of the road around content creation with artificial intelligence. Free to use and share.

AI Marketing: All Together Now

Interested in figuring out how to incorporate AI tools like ChatGPT into your marketing? I’ve joined the AI Success Club to do just that. Co-Founders Denise Wakeman and Andy O'Bryan bring their decades of marketing experience to show you how to harness the power of ChatGPT in a real-world, non-techie way. We are all struggling to do this together. Get started here (not an affiliate link).

Want a sample first? Check out their free on-demand webinar.

Using Other People’s Platforms: This Month’s Tip

Submit stories to Publications on Medium to get your messages out in front of other audiences. The Illumination Publication, founded by Dr. Mehmet Yildiz has 60,000 followers. There’s a short, easy learning curve to format correctly. Once you get that down, you can submit quickly. Here are the submission guidelines.

Monetize your stories by becoming a Medium paid member ($5/mo.) and sign up for the Partner Program.

Before You Go…Next Time

Personal stories of America’s Teenager, Dick Clark, as a man, a mentor, and a marketer.

Because We Aren’t All Work

📷 Learn how and where to photograph a moose. Meet My Favorite Wildlife Photographer, Jorn Vangoidtsenhoven at Vango Photos.

🍴 Recently Requested: My Crustless Quiche Recipe.

Want to read more? Check out the archive for more tips and interviews.

Find them here.

Let’s Connect! Find my book, course, products, and writing on this Bio Link (Get yours free for more than 5 links).

*Affiliate disclosure: From time to time, I may recommend something I use, or that I have used with a client or someone I respect has used. I’ll let you know with affiliate link notice. I may get a credit or a small spiff, but you will never pay more because I get a reward. Sometimes we both get rewards!