The Friday 5: Twitter, NFTs, Ukraine’s Incredible Creatives, and More

Speaking of: The Great (?) Twitter Takeover 

What will Twitter's new landlord mean for your content marketing program? Not much in the short term, says Robert Rose. The long term is an unwritten story. Watch this short video or read the transcript to find out where he hopes it goes next.

Chatting about: The Great Reshuffle – Marketers Make Their Moves 

It is a candidate's market out there, for better and worse. Better because employers have positions to fill; worse because you're not the only one looking for something new. If you're thinking about a move – or trying to keep your talent in place – you'll want to hear this conversation with LinkedIn's Tequia Burt and Connie Chen. 

Reading list: Will Brands Make a Mint With NFTs? 

Many will try. But the smart ones will approach NFTs the same way they would any trend – by first answering questions about how they align (or don't) with audience and brand strategy and values. Start with these. 

Looking forward to: Putting Your Best Work Forward 

No guts, no glory. Put yourself out there and get the recognition you deserve. Apply to the CMI Content Marketing Awards by May 15 to show us your stuff.  

Overheard: How Ukraine's Creatives Are Helping Win the War and Keeping the World's Attention 

"'It's the most important brief ever.' This is how Ukrainian creatives describe a project launched on the first day of the war. The Brief has a strict goal—encouraging colleagues worldwide to prevent World War III." Read this and other compelling stories from the special AdWeek issue created by Ukrainian writers, editors, and artists. 

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