#Frideasworthsharing / Nov. 6, 2020
Hi friends.
Do you need a break from Election Insanity? Have you heard that Biden overtook Trump in GA last night? Are you ready for another long day that will hopefully get us closer to our greatest (realistic) hopes and dreams coming true? Did you know that this week was/is International Stress Awareness Week? I KID YOU NOT.
If you answered YES to any of these questions (except the last one, because who the hell knew about that??), then some awesome #Frideasworthsharing are just the dose of creativity and inspiration you need. RIGHT NOW!
They are guaranteed to be election-free, so go on. Give your mind a break!
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The Power of Sound is a brilliant little interactive game/experience demonstrating the potential of generating electricity through sound. Go play with this, seriously.
UNICEF (with UK-based agency Community) repositions itself for greater visibility and awareness in the US, and while the spot is nice, I'm still not convinced that they've found a clear point of differentiation--or perhaps they just haven't been effective enough at communicating it.
Since so many of us have turned to nature as our only "outside" excursions during the pandemic, hiking footwear and outdoor gear brand Merrell took advantage of the situation and created a voice-powered feature that uses Alexa and Google Assistant to help adventurers locate and learn about nearby trails.
A beautiful spot by Ogilvy for Stand By Your Mail, a grassroots initiative to help save the USPS, rewrites the famous "neither snow nor rain" mantra for the Trump era.
On Oct 25, voters in Chilean citizens were voting on a referendum that would change the country's constitution. Only catch--b/c of COVID, they had to bring their own blue pens. Burger King (of course), in partnership with Uber Eats, came to the rescue, giving out free blue pens with every Whopper to ensure that everyone could make their vote count. This will win things on next year's awards circuit.
Adobe and 72andSunny explores the Black Experience through the eyes and ears of creators, with stories told in their own voices, and a wonderfully inspiring and uplifting vibe.
DiMassimo Goldstein and Bonfire director Aron Baxter created an insanely beautiful 75-second film for the nonprofit Partnership to End Addiction, punctuated by a hauntingly poignant soundtrack by the Lumineeers--hoping to close the chasm that addiction often creates between parents and their kids.
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Good luck today, y'all. WE GOT THIS.
A