#FRIdeasworthsharing / Oct 2, 2020
A stunningly beautiful, illustrated, pro-mask campaign from NYC's Metropolitan Transportation Authority
Agency: Conquistadors
Client: NYC Metropolitan Transportation Authority
Notable: The agency "asked 12 artists to reimagine the map of New York State in mask form," bringing the community itself into the conversation through art.
"Sleeping Flags" campaign turns the Irish flag into sleeping bags for the country's homeless veterans
Client: One (Óglaigh Náisiúnta na hÉireann)
Agency: Rothco (an Accenture Interactive agency)
Notable: The connection between a shared identity as Irish people, a pride for its veterans, and the"otherness" of homelessness comes together in a beautiful and powerful statement.
French Red Cross’ creates the #PLSchallenge, using influencers on TikTok dance to create dances based on real-life first aid measures, with the aim of inspiring more young people to take up training
Client: French Red Cross
Agency: Konbini
Notable: TikTok is definitely the platform du jour, despite all the controversy. And brands/orgs are still finding new ways to use it to reach a young and eager audience.
The Royal Australian Mint is producing a new coin, a special Donation Dollar, the world’s first legal tender currency designed to be donated.
Client: Royal Australian Mint
Agency: Saatchi & Saatchi Melbourne
Notable: Another government entity (non US, of course) doing some really great creative and impact work--and using the core of their purpose to drive social change in an incredibly innovative way.
This:
Client: St. Judes
Agency: unsure
Notable: THEY USED DOGS TO GET PEOPLE TO RAISE MONEY FOR KIDS CANCER. Just take my wallet. This was brilliant.
The Human RIghts Campaign has a beautiful new website
Client: Human Rights Campaign
Agency: Viget
Notable: It's big, bold, inclusive, employs best practices but also has some unexpected elements
Joaquin Oliver, a victim of the Parkland school shooting, tours MLB stadiums as a fan cutout to raise awareness of gun violence
Client: Change the Ref (started by Joaquin's dad, Manny)
Agency: Mullen Lowe
Notable: Joaquin and his dad had been touring Major League Ballparks in the final years of his life before the shooting. This is an incredibly personal and touching way to keep his spirit alive, in an equally relevant context of our new COVID reality.
A FEW GOOD READS
Reimagining the design classroom from the perspective of "othered" identities
Source: AIGA
The role of advertising in sustainability--and if bandwagon-jumping brands are diluting the message
Source: Creative Review