#FRIdeasworthsharing / Sept 11, 2020

Today's #FRIdeaswortsharing are for Lisa Frost, a Boston University advertising classmate of mine who died on 9/11/01.

As we say in Judaism, may her memory be for a blessing. And may we all draw strength from the seemingly endless chaos and conflict and tragedy around us to keep creating beautiful, powerful things—and to keep developing the empathy, compassion, kindness, inspiration, and motivation we need to help each other, and the world.

---

ISSUES

Ugly animals need protection, too

Client: World Animal Protection 

Agency: Leo Burnett 

Notable: Stellar use of stock footage

Lego launches "Braille Bricks" to help visually impaired children learn the Braille writing system, and pledges to distribute them for free to select institutions, schools, and services for children with visual impairment.

Client: Lego

Notable: Good products can bring good to the world

More coverage: In the New York Times

A striking series of print ads warn people about the dangers of certain job offers that are a front for human trafficking

Client: APAV

Agency: Maianga

Notable: Great awareness driver

This is the world’s first card to stop you from overspending--based on the levels of CO2 emissions caused by your consumption

Client/Partner: Mastercard

Agency: Doconomy; Wieden + Kennedy (both from Sweden)

Notable: Innovation + agency + brand = tangible progress

More coverage: From United Nations Climate Change, 

An app that gives kids a forum to record and share their ideas about the wellbeing of our planet--as objects from our planet itself  

Client: N/A

Agency: N/A

Notable: The project was created by an independent artist, along with support from some partners

---

EMPATHY + UNDERSTANDING

Go inside the head of a young boy who can't read 

Client: Code Read Dyslexia 

Agency: KWP! (Australia)

Notable: We can more compassionately identify with an issue by identifying with the people it affects. 

A new campaign from the International Paralympic Committee gives viewers a first-person taste of what it is like to run a 100-metres race as a vision-impaired sprinter.

Client: International Paralympic Committee

Agency: Adam & Eve/DDB

Notable: Behold the power of audio—and literally—putting yourself in someone else's shoes.

---

POLITICS

NYT extends its "Truth" campaign because we seriously need it now more than ever

Client: New York Times

Agency: Droga5

Notable: The spot is nearly all composed of existing editorial content, but tied together to tell a cohesive story

CNN promotes the RNC and DNC in a completely unexpected way, and instead of being bitter, it's delightful 

Client: CNN

Agency: Fig

Notable: These are HILARIOUS. And we need some humor just as much as we need truth right now. Also, strategic use of illustration FTW.