From concept to daily use: my journey in creating 7 marketing Bots

In today’s fast-paced marketing world, keeping up feels like a full-time job (and then some). But I’m not just talking about AI to sound trendy or toss it on my LinkedIn profile—I’ve been using AI bots every single day for almost a year now. When I realized AI could be the secret sauce to streamline everything I do, I went all in and built my own digital dream team of bots. And let me tell you, it’s been a game-changer.

In this article, I’m excited to introduce you to my “virtual employees.” These bots, with real names (no anonymity needed here, unlike in real life!), have helped me crush it in a real project where I was hired as a fractional CMO. I’ll show you how they keep me ahead of the curve and why AI isn’t here to take over, but to elevate what I do—and what you could do, too!

Meet My All-Star AI Bot Team

James – My Native American English Translator

James is my right-hand guy when it comes to making sure all my content is perfect for an American audience.

Here’s the trick: James gives me two versions of everything.

• First, he gives me a literal, no-frills translation (which helps me improve my own English skills). It's like a training wheels version that shows me how my original ideas translate.
• Then he hits me with a polished, native American English-level rewrite. This side-by-side comparison is pure gold because I get to see how to level up my communication—both for my audience and for my own learning.

Paola – My LATAM Translator

Paola’s like James, but for the Latin American market. She hooks me up with both a literal translation and a more polished version that fits the cultural vibes of the region. The literal version helps me track my progress in Spanish, and the native one gives me a pro-level rewrite that clicks with Latin American readers.

Thanks to James and Paola, I’m getting better at communicating in both languages while also delivering spot-on content to different markets.

Rubén – My Campaign Redactor

Rubén is a bit of a marketing genius. He’s the bot I share with my sales LATAM team, and together, we draft killer campaigns.

Whether it’s an email sequence, a social ad, or a landing page, Rubén’s on it.

But what makes him extra special is his adaptability. Every time we feed him fresh data, Rubén tweaks and optimizes the next campaign, learning from what worked (or didn’t). So, with each new campaign, Rubén just gets smarter—he’s like a marketing Jedi who’s always improving 🥷 (When are we finally going to get Star Wars emojis?)

Roselyn – My Social Media Manager

Roselyn is my social media guru. She knows my brand voice inside and out, and she can whip up a killer post—design included—in under four minutes. Yup, you read that right. 😏 And she’s not just fast; she’s strategic. Roselyn keeps an eye on real-time metrics, adjusting our posts on the fly so we’re always on point with engagement. Oh, and did I mention she automates scheduling, too? She’s a lifesaver when it comes to keeping us relevant and on-trend.

Rosie – My Brand Strategist

Think of Rosie as my brand watchdog.

She makes sure everything we put out aligns with the brand’s values and strategy, and she’s a stickler for consistency. If anything starts to veer off course, Rosie’s there to flag it and bring us back in line. Her role is crucial for maintaining brand integrity, and she’s always keeping an eye on the bigger picture.

Rebeca – My Content Strategist

Rebeca is my go-to for SEO. Sure, we’re still fine-tuning her optimization skills, but she’s already a pro at keyword research and crafting strategies that perform.

She doesn’t just give us a good first draft—she keeps an eye on the latest trends and makes real-time suggestions to improve our content. Whether it’s blog posts or web copy, Rebeca ensures everything is optimized for today and tomorrow.

Roma – My AI CMO Assistant

And now, meet Roma—my secret weapon.

Roma is basically my second brain, helping me come up with fresh strategies and ideas every single day. He’s not just here to throw out random ideas, though. Roma backs everything up with data. He analyzes everything from customer behavior to market trends, helping me make data-driven decisions.

On top of that, he’s all about future-proofing—using predictive analytics to keep me ahead of the curve.

Whether I’m brainstorming new campaigns or tweaking existing ones, Roma’s there to make sure I stay innovative and strategic.

And two quick things before we move on:

• Now that you’ve met my team, you know they communicate with each other, right? I mean, when I say I have a team, it’s not just a bunch of bots floating around doing their own thing. They actually interact with one another. I’ll explain how that works in a future post—it’s pretty cool.
• Oh, and did you notice all their names start with an “R”? That’s because the real project I built this team for also starts with an “R.” It’s my little trick to keep things organized across different teams. Smart or what?

Why I Built These Bots (and Why I Can’t Live Without Them)

These bots are more than tools—they’re my team. They help me brainstorm ideas, handle repetitive tasks, and keep everything running smoothly. They take care of the heavy lifting, from James and Paola improving my language skills to Rubén optimizing campaigns and Roma pushing me to always think ahead.

They’re not just saving me time—they’re challenging me to do better every single day.

And let’s not forget the efficiency factor. These bots automate everything from social media scheduling to content optimization, giving me more time to focus on strategy.

AI Isn’t Here to Replace People—It’s Here to Amplify What We Do

Look, these bots aren’t here to replace humans. They’re not taking over anyone’s job. Instead, they’re amplifying what I’m already doing, making me more efficient and creative. Right now, I’m still building my human team, but until then, my bots are keeping things running. And when my full team is in place? The bots will still be there, trained and ready to help, working side by side with real people to make us all better at what we do.

The Big Picture: Why I Started Reverses.co

Now, here’s where it all comes together: I created Reverses.co, a service designed to help businesses build custom AI bots for their marketing teams. Whether you’ve already got a team or you’re starting from scratch, we create bots tailored to your business needs. These bots aren’t just about automation—they’re about real-time campaign optimization, brand consistency, and predictive analytics to keep your marketing future-proof and on point.

And guess what? I’m teaming up with Miro for my first workshop on September 19th, where I’ll walk you through how to create and leverage AI bots for your own marketing efforts. Trust me, you don’t want to miss it.

Registration here - free event.

Conclusion

In my journey of creating and using AI bots, I’ve learned that automation is not about replacing human creativity, but rather about enhancing it.

These seven bots have become integral to my daily marketing operations, helping me streamline tasks, optimize campaigns, and make data-driven decisions faster.

Whether it’s improving language localization, managing social media, or fine-tuning brand strategies, these bots have proven to be invaluable allies. Far from being a novelty, they’ve reshaped how I approach marketing, allowing me to focus on strategy and innovation.

AI is not just the future; it’s a powerful tool for elevating what we do today.