Can you go from Survival to a 2 Billion Powerhouse? Podcast out January 2025. Edited by the Executive Producer of Heart Breakfast with Jamie & Amanda.

V for Visionaries Podcast is out 20th January 2025 see social links below

Is it possible to take a struggling company turning over £125 million to 2 Billion pounds and a footprint in 60 countries in 7 years?

What does it take to save a company on the brink of collapse, restructure it and turn it into a global success story? Edward Parsons knows—because he did it.

In Part 4 of my series, I explore the remarkable story of HH Global.

Everyone can learn from this incredible journey of persistence, smarts, tenacity, resilience, and hard slog of the CEO, Chairman, and everyone in between to the unstoppable powerhouse it is today.

Do you want to go global?

When Ed joined as CFO, the company was in dire straits: just three months of cash left, a departing CFO, and a stressed-out CEO.

Seven years later, it had grown to 60 countries and a £2 billion turnover.

How?

By focusing on five fundamentals:

• Cash
• People
• Systems
• Processes
• Commercial decisions.

Ed reveals why the CFO role is often misunderstood, what it takes to work with a visionary entrepreneur, and the importance of cash flow.

Ed's insights are gold for anyone navigating high-growth businesses, from turning overdue invoices into liquidity to building trust with a sceptical CEO.

Want the full story?

V for Visionaries, a Practical "How to" Business Podcast, drops on Spotify on January 20th, 2025.

Join me as we uncover the challenges and solutions behind the toughest roles in business. Don’t miss V for Visionaries, a "How to" Business Podcast focused on a global journey of practical solutions and structured advice.

Please follow and join us the journey starts on 20th January 2025

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