Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
This week, we’re introducing the new content creators known as “LinkedInfluencers”, analysing user behaviour towards us all becoming more private and getting the low down on the latest features on social media apps.
- Meet the LinkedInfluencers - You heard it here first, no social media is safe. “Creators” won’t typically be posting ‘Zara’ hauls or funny challenges, but are writing inspirational posts and are cutting the noise on LinkedIn to hundreds of thousands of their followers. Read more to see who these people are..
- TikTok Tests a New ‘Nearby’ Content Feed - The app confirmed that it’s experimenting with a new ‘Nearby’ content feed, this would be able to showcase locally relevant updates which relate to users interests, set to reach 1.5 billion users before the end of year - sound like a feature you’d use?
- What does the future hold for the brightest sports stars of the moment? - Following recent victories, The Lionesses’ social media surge has begun and followers have grown by 1.6m across the England team members. Analysis shows how their success will see brands looking to use this rise in social capital to support the stars with collabs for the future - digi teams, get in-touch!
- Social media ghosting: how apps are going stealth mode - Why are apps allowing us to go incognito? Whatsapp revealed that a feature will allow us to silently leave group chats and the recent ‘Twitter Circle’ allows users to Tweet to a maximum selected crowd of 150 people, to filter out the unwanted, a bit like Instagram’s close friends. It seems as though a lot of people are done with how public social media is..
- Instagram's precise location is probably not being used to 'commit crimes' - After the viral spread of the fear-inspiring message, Instagram has responded to put everyone’s mind at ease. The feature is only for “location tags and map features” - so please put your pitch-forkes down.
- Snapchat Launches New ‘Dual’ Camera Option, Similar to BeReal - It was just a matter of time before the function was kidnapped by other apps on BeReal’s uprise. Especially since the app has a staggering 10 million daily active users now. Check out the new feature further on the link!
- Who owns the rights to your face? - Check out this case study regarding someone in the media industry appearing in a nationwide campaign without giving consent to the brands who were able to mop up profits from the usage. Years spent at castings, negotiating fair contracts and modest usage rights for brands suddenly seems pointless… which makes us question, who really owns your content when it’s uploaded to the digital sphere? (*Immediately adding copyright to my substandard insta pics).
- The iPhone 14 is nearly here! - Apple is holding perhaps its biggest event of the year this September, revealing the iPhone 14, new Apple watches and more. Ahead of their regular schedule, perhaps they’re getting ahead of Christmas earlier or even any economic bad news later in the calendar?
- Notting Hill Carnival Organiser Linett Kamala On What The Event Means To The Community - As most of you attended, it’s time to hear about the purpose surrounding 2022’s experience. The key thought process involves the “ability to bring both life and a feeling of home to people in the local Black community in Notting Hill and surrounding areas” - click the link to dive into the culture of one of London’s most popular events…
For any suggestions on what you’d like to see included in next week’s bulletin, or to talk all things digital, just drop us a line. Have a great weekend!
