🛋️ Furniture Briefings: How to revolutionize your furniture marketing and create content at scale?
Whether you are a furniture manufacturer, retailer, or DTC brand — you need lifestyle imagery to boost furniture sales. From content on your product pages, product feed, and recommendations to email marketing, social media, catalogs, in-store experiences, and print ads — 3D lifestyle imagery can help you step up your furniture marketing efforts.
Read more to find out:
Let’s dive in!
— The Cylindo team
BLOG POST
How 3D lifestyle imagery can revolutionize your furniture marketing
The ever-growing need for fresh content, especially lifestyle imagery, poses a huge challenge for furniture businesses. The question is: How to create lifestyle imagery at scale without breaking the bank? Here’s where 3D lifestyle imagery comes into the picture. Learn how to use 3D lifestyle imagery to revolutionize your furniture marketing and create visual stories that sell.
SUCCESS STORY
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How a leading furniture manufacturer is saving up to $100,000 annually with 3D lifestyle imagery
Riverside Furniture, a major brand name in the furniture industry, offers a full range of home furnishings to its customers. The team at Riverside Furniture was looking for a scalable solution to product visualization. Using 3D lifestyle imagery, Riverside Furniture has witnessed $100k in annual savings, faster turnaround time, and unmatched quality for visual assets.
WHAT WE ARE READING
🛋️ “Younger generations account for a significant portion of furniture purchases, with 7 out of 10 purchases made by Gen Z and millennials. The average furniture consumer also has an income of $50-75K. Additionally, 51% of furniture purchases are solo decisions made by women. It’s also interesting to note that the majority of purchasers (70%) don’t have children in their household – 47% have two adults with no children at home, while 25% are single adult households.” (Furniture Today)
🛒 “On Black Friday, consumers spent $9.8 billion in U.S. online sales, according to Adobe, up 7.5% from a year ago. Cyber Monday topped that, as e-commerce spending in the U.S. totaled $12.4 billion, up 9.6% year over year.” (CNBC)
👤 “A record 200.4 million consumers shopped over the five-day period from Thanksgiving Day through Cyber Monday, surpassing last year’s record of 196.7 million, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.” (Digital Commerce 360)
INFOGRAPHIC OF THE MONTH
The most common use cases of 3D product visualization among furniture businesses
3D lifestyle imagery leads the pack in the use of 3D product visualization (66%). This is followed closely by content on product detail pages online (57%), digital marketing campaigns (56%), and AR virtual product experiences in-store (53%). These findings highlight the growing relevance of immersive and realistic 3D visuals in modern furniture shopping customer experiences. Find out more.
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