Futerra’s Big Plans for 2024

2024 is a huge year for sustainability. As the first agency with Climate Solutions Provider status in the Race to Zero, Futerra offers new solutions for this evolving world. From scoping what’s beyond Net Zero, to activating social media influencers for sustainable lifestyles, co-authoring thought leadership with clients, to training Hollywood scriptwriters. We’re expanding our skills. 

One thing that never changes: how much we enjoy working with leaders, brands, activists, entrepreneurs, non-profits, policymakers, corporates, and solutionists just like you. 

Solitaire Townsend Chief Solutionist

Lucy Shea, Group CEO

We Love: Future scaping what's next

With decades of experience in sustainability, Futerrans are expert in identifying the trends that can become leadership and value generating opportunities.

Tracking sustainability trends for AB InBev, Kao corporation, Whitbread and many others

Partnering with Oxford Net Zero on avoided emissions, new 'spheres' beyond scope 3 and what's next for Net Zero.

We Love: Partnering on breakthrough ideas 

We don’t only track trends, we work with our partners to set the agenda with new thought leadership angles.

Working with Ingka Group (IKEA) on a new approach to take transparency beyond reporting.

Sharing how social media creators can spark sustainable lifestyles, with Unilever and other partners.

We Love: Igniting sustainable lifestyles and behaviour change

Last year our clients ignited benefit-led behaviour change with social media creators and behavioural economists.

Overcoming consumer barriers to sustainable behaviour with AlEn in Mexico and USA.

Using our new IPCC Behaviours tool with personal care, food and travel brands to break through the intention-action gap, with our partner BE Works. 

We Love: Changing the story

To change the world we need to change the story. Show what’s possible, flip the script – and help people imagine the future they want to live in. 

Reaching over 10 million people across the US and India with a bold call for positive power, with Fortescue.

Defining sustainability for luxury brand Oribe by launching ‘Forever Obsessed’ to consumers worldwide.

We Love: Coaching scriptwriters, creators and marketers

We need to make sustainability sexy. The must-have, can’t-live-without choice for everyone. Our new climate storytelling training dives into the value-action gap and how to make sustainability desirable. 

Training writers and showrunners at Sky and other studios on climate storytelling.

Generating resources for social media creators on sustainability, with Earth Alliance.

Futerra Academy

Last year we built eLearning and live trainings for Target, Nestlé, Sky, Colgate-Palmolive, L’Oréal, Aegon, General Mills and HP. Covering everything from Net Zero to ethical sourcing with sustainability 101s for wider teams. Our sessions are always bespoke to your ESG strategy and brand. 

New Greenwash Training

For 2024 we’re training Marketing teams on new EU, FTC and CMA environmental claims rules, and how to avoid greenwash traps.

Events: Get involved

We’re currently building our sessions, speakers and invite-only roundtables for:

Solutions House 2024: With over 36 standing-room only sessions last year, contact us now for opportunities to partner during New York Climate Week 2024. 

COP29 Baku: In Dubai we co-hosted the first ever Storytelling for Action pavilion at a COP. Futerra will have a team in Baku, so let us know your plans. 

Wellness & Sustainability: During 2024 we’ll host a session of webinars and roundtables for the Health & Wellness sector on behaviour change. 

2024 is going to be a big year for positive change. We look forward to spending it with you. Contact us at hello@wearefuterra.com to learn more.

We work with people like you to make the Anthropocene awesome.Futerra combines in-depth sustainability knowledge and breakthrough creativity. Technical expertise and human insight. Data and stories. Logic and magic. We’ve developed some of the world’s most famous sustainability strategies and breakthrough creative campaigns.

www.wearefuterra.com