The future of agriculture is digital.

The future of agriculture is digital.

Digital is the future of agriculture, with many crop science and agrochemical organisations noting the importance of data and analytics in the development and profitability of agriculture. Challenge Advisory recognises the role that digitalising agriculture plays in global food security, and has a comprehensive and ambitious vision for farming's future.

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Thanks for your comment Anni, albeit I would have to disagree, profitability is essential for the complete value chain including the farmer, we are advocating the use of technology to improve yield, while protecting resources. Profitable Sustainability is a pillar of all our practices. www.challenge.org

Anni Mitin

Food Security, Sustainable Consumption and Production.

8y

can't agree with this fully. Decoupling Agriculture from nature and passion for culture in farming is already causing harm to farmers and their livelihoods. Marketing progress using 'profitability' sounds like 'nurturing greed'.

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