The Future of Cybersecurity is Human: Why We Invested in CultureAI

Smedvig Ventures recently invested in CultureAI, a UK-based cybersecurity platform focused on reducing the risks created by human behaviours in the workplace. Co-leading this investment alongside Mercia Ventures, we believe CultureAI is redefining how companies manage human risk in an increasingly complex digital landscape.

The Human Element in Cybersecurity

90-95% of cyber incidents are caused by human error, from phishing to poor password management. This issue is worsening as SaaS platforms and collaboration tools broaden the attack surface. "Shadow IT", unauthorized tools used by employees, is a growing vulnerability.

CISOs are struggling to maintain visibility across these expanding digital environments, and traditional solutions that focus on basic training and phishing simulations are no longer sufficient.

We have all sat through mundane security awareness training and clicked through basic phishing simulations. These do not change behaviours and will not solve the problem of human-cyber-risk.

A New Approach

CultureAI offers a new approach, which goes beyond standard training by offering real-time, data-driven interventions that monitor employee behaviour across a wide range of tools, including email, SaaS, and collaboration platforms. It detects risky behaviours and provides personalized training and timely nudges, helping employees practice safe behaviours in real time.

The platform also gives CISOs visibility into shadow IT, addressing one of their biggest blind spots.

Why Now?

With the average data breach costing $4.45 million, managing human risk is more critical than ever. CultureAI stands out by providing comprehensive visibility across multiple digital touchpoints, empowering companies to take proactive, data-driven actions to mitigate risk. Its ability to monitor everything from SaaS tools to AI and shadow IT makes it a key player in the emerging Human Risk Management market.

Early Traction and Strong Partner Validation

CultureAI’s innovative solution is already gaining traction with 50+ enterprise clients across key sectors like finance, retail, and professional services. Additionally, there has been strong uptake from the partner ecosystem, which further validates the quality and relevance of the platform. Feedback from customers and partners has been overwhelmingly positive, with many describing it as a game-changer in how they manage human cyber risk.

The founding team, led by James Moore, brings deep industry expertise and a clear vision. Having previously built and exited a successful cybersecurity company, James and his team are well-positioned to scale CultureAI and shape the future of human risk management.

The Future of Cybersecurity

At Smedvig Ventures , we’re excited about the future of cybersecurity, and we believe CultureAI is leading the charge in creating a more secure world. As companies increasingly recognize the importance of managing human risk in an ever-expanding attack surface, platforms like CultureAI will become essential components of the cybersecurity tech stack.