🔴 FUTURE of MARKETING: GenZ is the Future

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🔴 #FUTURE of #MARKETING: #GenZ is the Future

🔶️ One of the 60 key forecasting principles presented in my book "THINK FUTURE" -- please check it out at Amazon (https://lnkd.in/g_SVVBV) -- is that "Society Literally Regenerates Itself with Each New Generation."

🔶️ To see the future of marketing, ask the next generation of customers: Generation Z (Gen Z) -- who are also your new generation of employees.

🔶️ Every Gen Z employee is a customer somewhere -- probably including your own brands. And your Gen Z employees can offer fresh insights in terms of how the marketplace is shifting. Indeed, they are reinventing the marketplace.

🔶️ Their major issues of concern, which drive their consumer (and employee) behavior) are:

🔶️ DEIB: Diversity, Equity, Inclusion, Belonging.

Gen Z will tell you that your company and its brands must reflect your consumer community in all dimentions of DEIB.

🔶️ SUSTAINABILITY: Packaging, Recycling, Environment.

Environmental sustainability is front of mind to Gen Z and is critical in terms of packaging, point of sale, and product re-use and recycling.

🔶️ AUTHENTICITY: Honest Marketing, No Influencers, Trust

To reach Gen Z, brands must build trust, and marketing campaigns must have genuine meaning and relevance. They want authentic and honest products and marketing, not hype by celebrities and influencers. Gen Z scoffs at such.

🔶️ PURPOSE: Brand/Business Purpose in Sync with Life Purpose.

Gen Z has a different life purpose than prior generations, in some cases radically so, as Covid has made obvious. They don't just want Work-Life Balance but Life-Work Integration. Life comes first. They want to live their life from anywhere, anyplace, anytime. They want to work remotely and to shop online. As such, this is the beginning of the end of brick-n-mortar retailing. They shop at Amazon.

🔴 IN SUM ...

🔶️ Consider these factors carefully and you will retain Gen Z both as loyal employees and loyal customers.

🔶️ Ignore these factors, and you will become obsolete. Of this I am certain.

🔴 Are you #QAIMETA ready?

🔶️ Every business needs a composite QAIMETA triad strategy.

🔶️ Message me for a free initial consultation on your QAIMETA options:

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🔶️ In any customized format for:

✅ Boardroom or CSuite Briefing

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