The Future of Online Business

Welcome to Leveling Up. Today’s newsletter is a 4-minute read. 

Here are some things we’re going to cover:

• Transitioning from an employee to an entrepreneur 
• Which should you focus on regarding MER vs ROAS? 
• 5 AI workflows to scale enterprise SEO

Thanks,

Eric Siu :)

What Are The Biggest Marketing Trends?

On Tuesday August 13th at 5:30pm (BST), I’m going to be hosting my latest webinar.

It’s called The Biggest Marketing Trends You Need to Know in Q3 and Q4 of 2024.

Inside the webinar, you’ll learn:

• Is SEO dead? (Hint: It's not if you're leveraging social the right way.)
• How to use AI to supercharge your search rankings
• How to leverage YouTube for maximum reach in less time
• How a simple reframe built a $13.8B company (and how you can apply it to your business)
• How to use fake haters to blow up your engagement
• Why you should increase your prices in 2024

Spots are limited, so register now, and let's explore the future of marketing together.

Hope to see you there (link).

Links You Might Like

Here are some of the best links I’ve found since our last email. 

✉️ Email

10 psychological principles you can use to influence and persuade (link)

📊 Marketing

The true value of celebrity endorsements (link)

🏢 Business

Transitioning from an employee to an entrepreneur (link)

🪧 Advertising 

MER vs ROAS – which should you focus on? (link)

📈 SEO

5 AI workflows to scale enterprise SEO (link)

Deep Dive: The Future of Online Business & Digital Marketing

Want to get into digital marketing?

I went on Pat Flynn’s Smart Passive Income podcast recently and spoke about everything I do.

I also spoke about:

• How a Community tab trick can boost your YouTube views
• Fostering a successful and sustainable business partnership
• Why you have to reinvent yourself to stay relevant online
• Eric’s list of the top online creators you should follow
• Why interview podcasts are struggling and what’s coming next
• The implications of AI agents and content for businesses

You can listen to it here (link).

Let me know what you think!

A Skool Community For Marketers (FREE)

Looking to level up your marketing? We’ve just started a free community that anyone can join.

It’s a place for marketers and business owners to help each other and share what's working to grow faster.

If you’re a new marketer, it’s the ideal place to start.

Check it out here (link).

How I Can Help You

If you enjoy this newsletter and would like to collaborate with me, there are a few options available:

1. You can apply to work with my marketing agency (link)
2. You can join my Skool community for agency owners (link)

Interested in working at Single Grain? We have some new open roles:

• Business Development Representative (link)
• Paid Media Manager (link)
• SEO Manager (link)